Product Marketing Manager, TESTING Bioprocessing
SGS Consulting
Job Responsibilities:
- Develop and execute marketing strategies for the bioprocessing product portfolio.
- Define and communicate product value propositions, positioning, and pricing strategies.
- Collaborate with cross-functional teams including Product Management, Sales, R&D, and Digital Marketing.
- Plan and support global marketing campaigns, including digital and social media initiatives.
- Set KPIs and analyze ROI for marketing activities.
- Create compelling product messaging and content to highlight features and benefits.
- Enable and support the sales team with tools, training, and customer-facing materials.
- Build relationships with Key Opinion Leaders (KOLs) and participate in industry conferences and trade shows.
- Support customer engagement through meetings, visits, and technical discussions
- Monitor product performance (revenue, volume, margins) and adjust strategies accordingly.
- Analyze market trends and customer insights to identify opportunities and risks.
- Provide regular performance reports and strategic recommendations to leadership.
- Coordinate sales and operations planning activities.
Skills:
- Strong understanding of bioprocessing, biotechnology, or life sciences (e.g., drug discovery, biochemistry).
- Ability to translate scientific concepts into commercial marketing strategies.
- Experience in product marketing, product management, or related roles (5–10 years preferred).
- Knowledge of go-to-market strategies, pricing, and product positioning.
- Proficiency in digital marketing and campaign management.
- Experience with data analysis, KPI tracking, and ROI evaluation.
- Strong content creation and storytelling skills for technical products.
- Familiarity with customer engagement and stakeholder management.
- Project management skills and ability to work in cross-functional teams.
- Proficiency in Microsoft Office tools (PowerPoint, Excel, Word).
Education/Experience:
- Masters
Vacancy posted more than 2 months ago
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