Marketing Data Management Intern

Job Description

Job Description

The Communications and Business Development team is seeking a motivated, detail-oriented intern to support marketing, communications, and business development initiatives. This collaborative role offers exposure to several areas of the department, including HubSpot, email campaigns, data analysis, content development, and creative projects. The intern will work closely with team members, contribute fresh ideas, and gain hands-on experience supporting projects from planning through completion.

At Valmark, our people are the foundation of our success. We foster a collaborative and supportive environment where employees are encouraged to grow, contribute new ideas, and serve our advisors and clients according to the Golden Rule. Through meaningful work, professional development, and transparent leadership, we provide team members with opportunities to build rewarding careers. Valmark has been recognized as a Top Workplace in Northeast Ohio every year since 2020.

Job Summary:

The Marketing Data Management Intern will assist with maintaining accurate data, coordinating marketing communications, tracking engagement, and supporting team projects. Through this experience, the intern will strengthen their communication, data analysis, project coordination, and digital marketing skills while gaining exposure to business development and the financial services industry.

Essential Functions and Responsibilities:

Business Development & HubSpot Support

• Maintain HubSpot data hygiene, including updating email addresses and reconciling records for prospective clients across Hubspot
• Review and organize leads generated through webinars, landing pages, social media, and marketing campaigns
• Assist with bulk mailings and logistics for client recruitment and business development campaigns
• Generate insights from webinars, social media, and marketing campaigns to inform recruiting strategies
• Research prospective firms and categorize leads by status and persona to support targeted marketing and business development efforts

Communications & Analytics Support

• Maintain HubSpot distribution lists, audience segments, and contact information for client communications and marketing campaigns
• Track engagement metrics and assist with surveys, reporting, and data analysis
• Update employee bios and proofread communications for accuracy, brand consistency, and required compliance approval

Creative Marketing Hub Support

• Assist with coordinating email marketing campaigns and other creative requests for clients
• Collaborate with internal team members and external creative partners on graphic design and video projects

Related Qualities:

• Exceptional attention to detail and commitment to data accuracy
• Strong organizational and time management skills
• Proficiency in Excel and comfort working with data and reports
• Strong written and verbal communication skills
• Creative thinking and problem-solving ability
• Proactive mindset with the ability to work independently and adapt to changing priorities

Familiarity with tools like HubSpot, Box, or CRM systems is a plus

Requirements:

• Authorized to work in the United States without sponsorship
• Currently enrolled pursuing a degree in Business Administration, Communications, Marketing, Business Management, Business Operations, Business Data Analytics, Applied AI & Information Systems or a related field
• Availability to work onsite in Akron, OH:
  • 16–24 hours per week during spring and fall semesters
  • 30–40 hours per week during summer months

Pay: $20 per hour

At Valmark, people are the most critical component of our long-term success and fittingly the number one reason why our employees say they love working here. Employees encourage each other to succeed and have a true desire to help our advisors and clients, defining the Golden Rule that is the very essence of our culture. We also invest in our people and challenge them to reach new goals with professional development opportunities, while allowing the flexibility of a work-life balance. Our entrepreneurial spirit fosters new ideas and ways of thinking that makes working here interesting and exciting while our management team is collaborative and transparent with a clear vision for long-term success. These things combined have made Valmark a place to find a rewarding and fulfilling career and earned us the distinction of Top Work Places in Northeast Ohio since 2020!

Company Description

At Valmark, people are the most critical component of our long-term success and fittingly the number one reason why our employees say they love working here. Employees encourage each other to succeed and have a true desire to help our advisors and clients, defining the Golden Rule that is the very essence of our culture. We also invest in our people and challenge them to reach new goals with professional development opportunities, while allowing the flexibility of a work-life balance. Our entrepreneurial spirit fosters new ideas and ways of thinking that makes working here interesting and exciting while our management team is collaborative and transparent with a clear vision for long-term success. These things combined have made Valmark a place to find a rewarding and fulfilling career and earned us the distinction of Top Work Places in Northeast Ohio since 2020!