Director of Marketing & Communications
$150k - $200kMichael Page International Inc.
- Oversee all marketing functions
- Lead strategy development to drive business growth
- Develop and execute the overall marketing and communications strategy
- Define short and long-term KPIs aligned to growth and enrolment goals
- Lead budgeting, forecasting, and marketing investment decisions
- Partner with executive leadership on growth strategy
- Drive lead generation, CPL, and conversion performance
- Build and optimise digital marketing campaigns (SEO, social, paid media)
- Implement data-driven decision making across marketing channels
- Oversee analytics, reporting, and performance tracking
- Refine and strengthen brand positioning across programmes
- Increase brand awareness in the U.S. while supporting international markets
- Oversee messaging, content, and campaign development
- Lead public relations strategy and external communications
- Build relationships with media and key stakeholders
- Ensure consistent branding across all materials and channels
- Lead and develop a distributed marketing team
- Collaborate with internal stakeholders to meet enrolment targets
- Support hiring and build out the marketing function as needed
- Work across departments to drive alignment on growth objectives
The Successful Applicant
- 10+ years of marketing experience, ideally within health sciences, healthcare, or higher education
- Proven track record in digital marketing, lead generation, and conversion optimisation
- Experience leading teams across multiple locations
- Strong analytical mindset with experience using tools such as Google Analytics, Salesforce, SEMrush
- Experience managing integrated campaigns across digital, PR, and traditional channels
- Ability to operate both strategically and hands-on
- Exposure to Caribbean, Puerto Rico, or international markets preferred
- Spanish language skills are advantageous
- Salary: $150,000-$200,000 + bonus potential
- Flexible working: St. Louis (hybrid) or fully remote
- Travel: 35-45% international and domestic (Puerto Rico & Caribbean)
- Senior leadership role with direct access to executive team
- Opportunity to build and scale a marketing function from a pivotal growth stage
Vacancy posted 4 days ago
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