Director of Marketing & Communications

• Oversee all marketing functions
• Lead strategy development to drive business growth

About Our Client

Our client is a specialized, private health sciences university focused on training the next generation of healthcare professionals. The organization operates across multiple regions, with a strong emphasis on expanding its footprint, enhancing brand presence, and driving student growth across domestic and international markets.

Job Description

Marketing Strategy & Leadership

• Develop and execute the overall marketing and communications strategy
• Define short and long-term KPIs aligned to growth and enrolment goals
• Lead budgeting, forecasting, and marketing investment decisions
• Partner with executive leadership on growth strategy

Demand Generation & Performance Marketing

• Drive lead generation, CPL, and conversion performance
• Build and optimise digital marketing campaigns (SEO, social, paid media)
• Implement data-driven decision making across marketing channels
• Oversee analytics, reporting, and performance tracking

Brand & Positioning

• Refine and strengthen brand positioning across programmes
• Increase brand awareness in the U.S. while supporting international markets
• Oversee messaging, content, and campaign development

Communications & PR

• Lead public relations strategy and external communications
• Build relationships with media and key stakeholders
• Ensure consistent branding across all materials and channels

Team Leadership & Cross-Functional Collaboration

• Lead and develop a distributed marketing team
• Collaborate with internal stakeholders to meet enrolment targets
• Support hiring and build out the marketing function as needed
• Work across departments to drive alignment on growth objectives

MPI does not discriminate on the basis of race, color, religion, sex, sexual orientation, gender identity or expression, national origin, age, disability, veteran status, marital status, or based on an individual's status in any group or class protected by applicable federal, state or local law. MPI encourages applications from minorities, women, the disabled, protected veterans and all other qualified applicants.


The Successful Applicant

• 10+ years of marketing experience, ideally within health sciences, healthcare, or higher education
• Proven track record in digital marketing, lead generation, and conversion optimisation
• Experience leading teams across multiple locations
• Strong analytical mindset with experience using tools such as Google Analytics, Salesforce, SEMrush
• Experience managing integrated campaigns across digital, PR, and traditional channels
• Ability to operate both strategically and hands-on
• Exposure to Caribbean, Puerto Rico, or international markets preferred
• Spanish language skills are advantageous

What's on Offer

• Salary: $150,000-$200,000 + bonus potential
• Flexible working: St. Louis (hybrid) or fully remote
• Travel: 35-45% international and domestic (Puerto Rico & Caribbean)
• Senior leadership role with direct access to executive team
• Opportunity to build and scale a marketing function from a pivotal growth stage

Contact

Patrice Grande

Quote job ref

JN-062026-7038448