Digital Marketing Specialist

Nidec Digital Marketing ManagerWe begin with dreams. Dreams drive our motivation. Dreams are our future. The world's dreams, people's dreams, our dreams. Our passion creates ideas that make dreams come alive. Technology and products that were only dreams become reality.All for dreams. Dreams challenge and the Nidec-Group will continue to meet the challenge. For the world's and people's tomorrows; the world's first, the world's best technologies and products; we will continue our part in creating a better society.Job DescriptionThe Digital Marketing Manager creates and executes the digital marketing strategies for Nidec Automation. This role will lead our digital strategies around demand generation and digital enablement for sales and customers and emphasizes measurable performance, continuous optimization, and alignment with Nidec's global brand standards.ResponsibilitiesDevelop and execute B2B digital marketing strategies that support company growth, pipeline development, and revenue objectivesOwn and evolve our digital ecosystem, including websites, e?commerce capabilities, and product selection and configuration toolsPartner closely with sales and product management to align digital initiatives with commercial priorities, sales enablement, and go?to?market strategiesOptimize website content, landing pages, and conversion paths to drive engagement and high-quality leads from technical audiencesPlan, execute, and optimize digital demand-generation programs across search, social, and retargeting channels with a strong focus on ROI and lead qualityLeverage analytics and performance data to measure results, report insights, and continuously improve digital effectivenessManage digital marketing budgets and forecasting to ensure efficient use of resources and measurable impactCoordinate with external agencies and internal shared service teams to deliver digital initiatives on time and on brandManager and optimize customer-facing configure-price-quote (CPQ) tools to reduce time-to-configuration and improve conversion ratesAnalyze CPQ usage and performance data, translating insights into recommendations that inform product roadmap and innovation decisionsStay current on industrial B2B digital marketing trends, platforms, and best practices to drive continuous improvementRegularly communicate performance, insights, and outcomes of digital marketing initiatives to key stakeholdersRequirementsBachelor's degree in Marketing, Business, Communications, or a related field 5+ years of experience in B2B digital marketing, preferably within industrial, manufacturing, or automation environmentsExperience with management of an ecommerce solution, implementation experience is a plusExperience with management of a customer facing CPQ solution, implementation experience is a plusExperience with DAM (Sitecore preferred)Experience with CRM (Salesforce preferred) and marketing automation platformsAbility to communicate technical concepts clearly to varied audiencesStrong analytical skills with experience translating data into actionable insightsExperience managing budgets, agencies, and cross-functional stakeholdersExcellent project management, communication, and collaboration skillsTravelMinimal travel required (approximately 5–10%) - Occasional travel for meetings, training, or industry conferences as neededLanguagesEnglish requiredAdditional Job DetailsEqual Employment Opportunity and Affirmative Action at Nidec Nidec is an Equal Employment Opportunity (EEO) and Affirmative Action Employer encouraging diversity in the workplace. All qualified applicants receive consideration for employment without regard to their age, gender, gender identity, sexual orientation, race, color, genetic information, religious creed, national origin, physical or mental disability, protected veteran status, or any other characteristic protected by law. For more information regarding your (EEO) rights as an applicant, please visit the following website: Shift ScheduleNo SolicitingNidec will not accept unsolicited resumes from individual recruiters or third party recruiting agencies in response to Nidec job postings. No fee will be paid to third parties who submit unsolicited candidates directly to our hiring managers. Pre-approval from the Nidec Talent Acquisition team is required before any external candidate can be submitted and such candidate must be submitted to the Nidec Talent Acquisition team.