Social Media Strategist

Social Media StrategistAsbury Automotive Group (NYSE: ABG) is a Fortune 500 company and one of the largest franchised automotive retailers in the United States. We are redefining the traditional dealership model through innovative technologies and our commitment to our team members, guests, and partners. Our culture which is grounded in our North Star and Compass and powered by our D RIVE values, focuses on the vision of becoming the Most Guest Centric Automotive Retailer. At Asbury, we work together to provide exceptional experiences for our guests while promoting a fun, supportive and inclusive environment where team members can thrive both personally and professionally. Based on our efforts, we have been recognized as one of the best places to work by both Newsweek and US News & World Report.Do you love using social media to develop conversations with customers, get leads, and convert those leads into sales? Can you manage multiple client relationships with ease, dedication, and confidence? Can you educate your clients on the ever-changing and thrilling world of social media? Can you craft copy that's under 280 characters that grabs someone's attention enough to have them take action?Utah's premier advertising agency has an opening that encompasses all of these things. As a social media strategist at Saxton Horne, you'll be responsible for working with clients and your teammates to plan, execute, optimize, and report on your client's social media advertising plan on a monthly basis. You'll need to communicate effectively and diligently with clients and team members at all times, generate leads and engagement through your writing, and craft high-quality graphics. You'll not only work with clients daily, but you will be working with each team in the agency including traditional media, account management, and digital media team to ensure cross-channel marketing consistency and to ensure your client has the best strategy possible for their goals.Desired Skills and Experience You must be able to effectively communicate with clients on social media best practices, social media updates, and advertising plans. To succeed at this job, you'll need to be a strategic thinker that can build an action plan and then carry out every step to fruition. We are a busy agency, so being able to multitask and juggle multiple clients/projects at once is a must. You must be a people person who can turn goals into actionable items with results. You'll be in the weeds of Facebook, Instagram, and Twitter all day, every day. We don't need you to just be able to write, we need you to be able to think strategically and innovatively, adapt quickly, and build awesome graphics and videos.• Two to three years of account management/project management experience. • One to two years of experience in creating social media content/advertising. • Experience in executing paid social media marketing campaigns. • Deep knowledge of the social media channels, including Facebook, Instagram, LinkedIn, and Twitter. • Ability to articulate social media innovations to clients and pitch the latest innovations in ties to how it'll benefit their business. • Strong ability to turn client goals into a social strategy and carry out tactics needed to make campaigns successful. • Ability to research industry trends, write social posts/ads, build graphics, and edit videos. • Strong written and verbal communication skills. • Experience in automotive not required, but a plus. • Understanding of traditional advertising is a plus. • Knowledge of AP Style is a plus. • Works well in a fast-paced and team environment. • Positive energy. • Proficient with Adobe, Microsoft Office, and Apple products.Physical Requirements • Ability to work in an open layout agency setting. • Required to be in-office during established business hours. • Regularly required to sit for long periods of time.Company Benefits:Pay and Recognition:Paid holidays & paid time offPaid trainingStock Awards (select management and front-line team members eligible)Insurance / Retirement:Insurance: medical, vision, dental, accident, critical illness and hospital indemnity plansUp to 12 weeks paid pregnancy leave (disability leave)Paid Parental LeaveHealth savingsFlex spending accounts (tax-free)Short-term and Long-term disability plansLife Insurance (Whole Life and Term)401k with company matchPet InsuranceLearning, Tuition Assistance and Career Development:Digital career path tool to assist with career developmentContinuous training through Asbury's Internal Learning Management SystemProfessional growth and development opportunities. Additional advantages:Employee assistance programEmployee discounts on parts and service repairsScholarship awardsOpportunities to join our community service initiatives, which includes paid volunteer hoursEmployee referral program with bonus opportunities.Asbury Automotive Group is an equal opportunity employer. We provide equal employment opportunities to all individuals regardless of their race, color, religion, sex, national origin, age, disability, pregnancy, sexual orientation, gender identity, genetic information, or any other protected category as defined by applicable laws. We prohibit discrimination or harassment based on any of these characteristics and affirm our commitment to fostering an inclusive and diverse workplace.