Senior Creative Director, B2B Storytelling
$100k - $125kThe Marketing Practice Ltd
Salary range: $100,000 - $125,000 tmp helps B2B marketing leaders create coherence in a chaotic world. We’re looking for obsessively curious people to join us. You'll join 300 B2B experts across strategy, data, creative, media, client services, Sales activation, and shared services. Different skills brought together in integrated teams, centred around our clients: the world’s most impactful tech companies. So, if you’re interested in what makes the world work, if you find solving complex problems fun, and you love making the answers as simple as possible, then we’d love to hear from you. What we are looking for We’relooking for an Associate Creative Director with a flair for conceptual work and a strong focus on design and visual storytelling. You understand the power of creative ideas, you can bring your own, build on the thinking of others, and articulate it all with your craft, turning ideas into exciting, memorable work. You can get the best out of a creative brief, think beyond traditional B2B assets, and make the visuals and messaging sing together. You own projects end-to-end, shape the creative direction, build client relationships, and bring others with you - working with passion, flair, and intuition. Youdon’twait to be asked; you drive the work, expanding on the thinking and bringing it to life in ways that inspire your team and excite clients. You’llbe part of a team hungry to dogreat workin B2B. Ads, campaigns, brands, stories - you’llwork across it all, solving problems creatively while ensuring every idea reaches its full potential in production. You know how a creative studiooperatesand can lead and inspire others, helping ideas flourish without micromanaging. You believe B2B work should be just as powerful, imaginative, and award-worthy as B2C, andyou’remotivated by the chance to help shape the overall creative strategy. Confident, decisive, and strategic - you get things done through the work, bringing ideas to life in ways that make a real impact. What you will do: You will work day-to-day, side-by-side with a multidisciplinary team, including designers, art directors, writers,strategistsand media specialists. You’llhold client relationships through the lens of creativity, understanding,interpretingand helping them shape their ideas and goals into something the creative team can build. You’llhelp guide and oversee the direction of projects in partnership with a Creative Director balancing when to challenge and when to deliver. Lead creative projects from ideation to execution. Hold client relationships from a creative standpoint — presenting work, leading conversations, and offering creative input. Be able to distil (sometimes very) complex information into simple benefits. You’lllead by example with an eye for detail, showing the team and clients whatgreat qualitywork looks like. You’llmake one half of an excellent visual-verbal pairing on conceptual work. Happy to pitch headlines and appreciative when writers suggest visual ideas. You’lltake areasonably strategicapproach.You’resomeone who looks at a client’s challenges in the round, and youdon’tswitch off at talk of 'funnels', 'personas', and 'go-to-market'. Craft quality, bold, original concepts, and deliver them across a range of B2B communications from brand awareness campaigns to account-based marketing. Own your ideas and advocate for them, with a willingness to flex asrequired Generate ideas that: Are surprising and differentiating while still being relevant for the target audience Express the client proposition Are easy to understand and simply expressed Interact thoughtfully and playfully with copy Lead creative work that: Uses wit,intelligenceand lateral thinking Takes complex business offerings and translates them into feelings Is distinctive,invitingand easy to understand Isappropriate tothe audience, the medium and conforms to brand requirements Fits,evolvesand artfully re-directs brands Who you are: You’reinterested in technology, the role it plays in everydaylifeand you have an opinion on AI. You appreciate the importance of processes and systems and will understand that sometimes we must bend the process to meet the needs of the work and our people. You’llsee the bigger picture and want to use your talent to build with creativity, not just deliver onwhat’sin front of you. You’rea team player and see collaboration as a superpower. What you will need: 7+ years’ experience in a design-based creative role (Agency experience preferred but not essential) A portfolio of work that shows your thinking and craft (which we will treat with discretion). An eye for detail—you sethigh standardsfor your work and expect the same of others. Experience of working in B2B marketing is great, but B2C works too. A collaborative spirit and the confidence to own the room — with colleagues and clients alike. The ability to simplify the complex and make it impactful. Comfort switching between big conceptual thinking and day-to-day content — and doing both well. A keen sense of how creativity shows up across different platforms — and what makes ideas stick. A mastery ofcreative programs including the Adobe Suite,proficiencyin telling stories and selling in ideas with Microsoft PowerPoint,experience with animation and AI programs a plus. What we offer in return Medical, dental, and vision insurance: Health is a priority worth investing in. We empower every employee to take charge of their health by providing comprehensive medical, dental, and vision insurance so they can perform at their best ability. Pre-tax flexible spending account (FSA) – healthcare, dependent care, and transit available: We are committed to saving you money as we provide high-quality healthcare that is as flexible and diverse as our team. 4% 401(k) contribution with no vesting period : We are invested in our employees' careers. Each individual has the opportunity to build a future for themselves through a 401(k), and we see that as a success for the company as well. Plentiful paid time off : Each employee has the freedom to choose how long they want to be away from work. We recommend at least 20 days of PTO, so employees can fully rest and avoid burnout. Sick leave (15 days annually): Illnesses are taken seriously at tmp. We provide 15 days of sick leave so employees can take their time to make a full recovery before returning to work. Holiday shutdown (December 26th - 29th) : As the whole company shuts down for a few days, you can celebrate the holidays with loved ones. Parental leave: Primary caregiver: 12 weeks full pay and then 12 weeks 50% pay Secondary caregiver : 12 weeks full pay Access to Unmind: Our well-being platform, including access to therapists and coaches Employer-funded life, AD&D & disability insurance: tmp offers all employees life and AD&D insurance and makes sure you and your loved ones are protected in times of need. Company getaways: Whether it is a local office holiday party or a full-blown international trip, we believe in bonding through quality time spent together as a team. We are currently eligible to hire within these US states: CA, CO, IL, WA, and TX. A note on applying: Not sure you tick every box? Apply anyway.Research shows some people hold back unless they meet 100% of the requirements.We do not want that to be you. At tmp, wehire forpotential, mindset, and character as much as experience. If you are excited about the role but your background is not a perfect match, we would still love to hear from you. You might be exactly what we are looking for, either for this role or another. Diversity equals increased creativity, which equals better results for all. We’re committed to equality of opportunity and applications from all individuals are encouraged. If you have a disability or additional need that requires accommodation, please don’t hesitate to let us know. #J-18808-Ljbffr The Marketing Practice Ltd
$110k - $130k
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