Communications Specialist

Requirements Tech Industry Expertise: 5+ years of experience working with B2B brands in the technology sector, with a specific preference for those who have worked with AI and/or developer tools

• Agency Background: A background in a PR or communications agency is highly desirable, showing an ability to manage multiple work streams and fast-paced deadlines
• AI-First Mentality: An AI-first approach to drafting and editing content, with a strong understanding of how LLM-first search results impact modern brand visibility
• Technical Fluency: A passion for software products and the ability to engage authentically in technical discussions with developers
• Exceptional Communication: Strong writing, editing, and listening skills with a talent for building cross-functional relationships
• Agility: A "can-do" attitude and the ability to support context-switching across multiple tasks effectively
• Autonomy: Capable of making informed decisions independently while remaining a collaborative team player who values feedback

What the job involves As a Communications Specialist at Sonar, you will be a key driver in supporting our entire communications function globally. This is a versatile role designed for a high-energy communicator—ideally someone with PR agency experience looking to move in-house—who can seamlessly pivot between social media management, internal engagement, and external brand storytelling

• This role will work with and support our existing communications function. You will help shape the company’s voice across all communications, social platforms, and brand channels, ensuring our message resonates with a technical audience
• By blending creativity with analytical rigor, you will execute strategies that drive engagement, brand awareness, and advocacy within the developer community
• Support the Communications Ecosystem: Partner with the broader communications, creative, field, and developer relations teams to ensure a cohesive brand narrative across all touch points
• Social Media Management: Support the day-to-day execution of social media activities, including copy production, content creation, and managing responses to inbound community engagement
• Content & Storytelling: Collaborate with content and product marketing to develop compelling stories, thought leadership pieces, blogs, and case studies that articulate Sonar's value proposition
• Brand Governance: Assist in enforcing brand guidelines to maintain consistency across internal and external communications and marketing materials
• Reputation Management: Help manage and enhance third-party listings and monitor digital brand performance against industry peers
• Internal Engagement: Work with our internal communications team to drive internal employee engagement initiatives to promote the Sonar brand from the inside out
• Performance Tracking: Monitor and report on KPIs for communications initiatives to measure awareness, sentiment, and engagement

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