Field Marketing Manager

Field Marketing Manager

The Field Marketing Manager is responsible for the execution of marketing programs to generate new business, drive cross sell/upsell opportunities, and help advance existing opportunities for the sales and recruiting teams within assigned divisions. Reporting to the Director of Field Marketing, this individual will partner closely with the sales and recruiting teams and the broader marketing department to drive and execute marketing strategy.

Strategic Planning and Execution - 40%

• Creates demand and retention strategies that align with sales and recruiting teams
• Interfaces with Sales to determine sales enablement needs
• Work with Marketing to develop tactical plans, including campaigns, programs, and content

Sales Enablement - 30%

• Communicates campaign deliverables, objectives, and timelines to teams
• Provides support for successful program adoption
• Works with sales operations team to align marketing objectives with sales and recruiting initiatives

Reporting and Data Analytics - 15%

• Analyzes pre-determined KPIs with sales team leadership and adjusts programs as needed
• Works with data team to generate insights about marketing direction

Market Research and Intelligence - 15%

• Understands and translates the industry landscape and key issues and monitors trends
• Defines market opportunities
• Works with divisional leadership to learn specialty-specific market challenges
• Proactively addresses market trends and competitive activity

SECONDARY FUNCTIONS (IF APPLICABLE)

• May attend sales and recruitment conferences as needed
• May work on special projects or other duties as assigned

SUPERVISORY/BUDGETARY/EXTERNAL COMMUNICATION RESPONSIBILITY

• May communicate with clients and clinicians as needed

QUALIFICATIONS – EDUCATION, WORK EXPERIENCE, CERTIFICATIONS

• Bachelor's degree or equivalent experience required
• 3+ years of experience in marketing, brand management, and/or sales enablement

KNOWLEDGE, SKILLS, AND ABILITIES

• Ability to adhere to and exhibit the Company Values at all times
• Working knowledge of Microsoft Word, PowerPoint, Outlook, and Teams
• Advanced Microsoft Excel skills
• Working knowledge of Salesforce or relative CRM systems
• Strong understanding of demand generation strategies and tactics
• Ability to perform market and competitive research
• Ability to effectively manage multiple competing priorities in a fast-paced sales environment
• Strong communication skills - both oral and written
• Ability to build strong business relationships at all levels
• Excellent interpersonal skills
• Strong attention to detail
• Strong organizational and time management skills
• Ability to work independently and collaboratively
• Solid critical thinking and creative problem-solving skills
• Ability to consistently meet goals, commitments, and deadlines
• Ability to work with sensitive information and maintain confidentiality
• Ability to travel up to 10%

KEY COMPETENCIES REQUIRED

1. Ensures Accountability
2. Action Oriented
3. Instills Trust
4. Collaborates
9. Demonstrates Self-Awareness
5. Communicates Effectively
6. Customer Focus
7. Decision Quality
8. Plans and Aligns
9. Demonstrates Self-Awareness
10. Strategic Mindset

PHYSICAL, MENTAL, WORKING CONDITION, AND TRAVEL REQUIREMENTS

• Typical office environment - sedentary with typing, writing, reading requirements
o May be able to sit or stand
• Speaking, reading, writing, ability to use a telephone and computer
• Ability to exert up to 10 lbs. of force occasionally
• Ability to travel up to 10% of the time
• Ability to interpret various instructions
• Ability to deal with a variety of variables under only limited standardization

What is in it for you Company-paid benefits (Basic Life and AD&D, Short and Long-Term Disability, Employee Assistance Program, Compass Health Advocate and Transitions). Healthcare benefit options (Value Plan, High Deductible Plan with HSA, Healthcare FSA, Dependent Care FSA, Prepaid Legal Services, 529 Savings Plan, Pet Insurance). Paid parental leave. Company sponsored 401k plan with company matching. PTO that accrues at a rate of 15 days/year for 1st year and continues to increase with tenure. Tuition reimbursement for continuing education. An opportunity to work at a state-of-the-art facility in Alpharetta which features an on-site daycare and cafeteria, world-class fitness center and wellness clinic.

Disclosures

Smoking/vaping and the use of tobacco products are prohibited on all Company premises, including indoor and outdoor areas, parking lots, and Company-owned vehicles.

As part of our employment process, candidates who receive a conditional offer may be required to undergo pre-employment drug testing.

We are an Equal Opportunity Employer and do not discriminate based on race, color, religion, sex, national origin, age, disability, veteran status, or any other protected status under the law.