Brand Engagement Director

Brand Engagement Director

Hart is a full-service, independent brand transformation agency that creates growth for middle-market companies in the new experience economy. For over 60 years, Hart has been a valued strategic and creative partner to brands aiming to reach higher. Our promise of Every Day Greater™ is an outgrowth of our distinctive capability to move audiences from apathy to advocacy by designing and deploying empowering, unified brand experiences. Join us in our never-ending quest to move brands to better places for a better world.

Position Summary

The Brand Engagement Director manages a significant client engagement and serves as a strategic leader responsible for driving client growth, elevating client relationships, and identifying new business opportunities. This role champions innovative strategies, performance marketing integration, and cross-disciplinary excellence to deliver measurable client impact.

Key Responsibilities & Accountabilities

1. Strategic Advisory & Account Leadership

· Leads day-to-day strategic planning and execution across multiple accounts.

· Ensures strategic recommendations, deliverables, and thought leadership align with client goals.

· Partners with clients to shape brand, marketing, and business strategies.

· Elevates the quality of SOW deliverables.

· Develops and manages action plans based on client and team satisfaction scores.

· Develops and/or manages account plans and identifies organic growth opportunities

2. Client Growth & Relationship Development

· Identifies opportunities for organic growth within existing accounts.

· Strengthens multi-level client relationships.

· Develops trusted, senior-level relationships with client stakeholders.

· Manages strategic conversations and facilitates high-impact presentations.

3. Team Leadership & Development

· Directly manages Senior Brand Engagement Managers and Brand Engagement Managers.

· Sets quarterly goals with team members.

· Coaches team in strategic thinking, client leadership, and industry expertise.

4. Cross-Functional Collaboration

· Ensures integrated delivery across creative, strategy, media, digital, PR, social and project management teams.

· Serves as the strategic lead for interdisciplinary workstreams.

· Provides clarity and alignment across internal teams.

5. Performance Monitoring & Financial Management

· Oversees AGI forecasting and account financial health.

· Monitors performance metrics across client satisfaction, Lift scores, KPIs, and deliverable quality.

· Ensures accounts are staffed appropriately and profitably.

Experience

· 8-12 years in account leadership, brand strategy, marketing, or consulting.

· Strong experience leading teams and multi-disciplinary work.

· Ability to synthesize insights into actionable strategic recommendations.

· Strong communicator with excellent client leadership skills.

· Track record in managing and leading performance marketing engagements

· Experience with financial services and/or healthcare clients

Capabilities & Leadership Qualities

· Exceptional strategic thinking and problem-solving abilities.

· Strong communication skills.

· Excellence strategic storytelling and presentation skills

· Demonstrated ability to lead and motivate high-performing teams.

· Deep understanding of marketing, advertising, digital ecosystems, and brand strategy.

· Ability to translate insights into actionable, revenue-driving recommendations.

· Adept at using data to inform strategic decisions.

· Commitment to innovation, continuous improvement, and elevating agency thinking.

Success Metrics

· Organic revenue growth across portfolio of clients

· Lift scores and client satisfaction

· Quality of strategic deliverables and thought leadership

· Strength of internal team and client relationships

Personal skills + character traits

• You enjoy the creative atmosphere and energy a modern agency setting provides.

• You have very strong interpersonal skills and top-notch verbal and written communication skills.

• You can empathize with clients, partners, and stakeholders in politically challenging environments and work well under pressure within given timeframes.

• You are fluent in digital, eager to learn, and want to grow rapidly in our organization.

• You are an inclusive and supportive team player who can work in cross-functional teams with people of different grades and backgrounds.

• You have a penchant for results and an entrepreneurial mindset; you bring a can-do mentality to everything you touch.

• You can work fast and independently with great precision and accuracy.

What we offer

• An exciting and intellectually challenging job within a leading, independent brand transformation agency that honors and lives its values

• A fruitful salary, perks, 401K, and benefits package.

• A hybrid work environment.

• Generous amount of paid time off annually + paid holidays.

• Flexible spending accounts for health and dependent care.

• Health Savings Account option with employer match.

• Paid short-term and long-term disability coverage.

• Daily snacks, beverages, and full access to our on-site tavern and lounge.

• An employee experience that fosters and provides deeper connections, vital flexibility, personal growth, holistic well-being, and shared purpose.