Brand Marketing Manager

The Brand Marketing Manager leads the execution of Waggle’s brand marketing strategy, with direct ownership of social media, creator marketing, traditional advertising, and public relations. This role manages the integrated marketing communications calendar and drives brand-building initiatives that grow awareness, engagement, and customer connection. This is a hands-on role with direct responsibility for bringing brand marketing initiatives to life. The Brand Marketing Manager works closely with Ecommerce & Growth, Experiential Marketing, Retail, Partnerships, Creative, and external partners to ensure cohesive execution across customer touch points. This position reports to the Director of Marketing & Stores. Key Responsibilities Lead planning and execution across organic social media, creator and influencer marketing, traditional advertising, and public relations to support product launches, promotions, and other key marketing campaigns. Develop and execute brand marketing plans and initiatives in support of the overall marketing strategy to grow awareness, engagement, and a strong sense of community around the Waggle brand. Manage the integrated marketing communications calendar, determining what we communicate, when, and how key messages and campaign moments come to life across customer touch points. Lead traditional advertising planning and messaging across channels such as out-of-home, print, CTV, direct mail, and other paid placements, partnering with Ecommerce & Growth on performance media execution and optimization. Lead PR planning and execution, including media outreach, press opportunities, announcements, and external brand communications. Write key brand, campaign, and product messaging in alignment with Creative direction, maintaining a consistent brand voice and ensuring messages are clear, compelling, and effective. Partner with Retail to translate broader marketing and campaign priorities into in-store marketing initiatives that support the store experience and business goals. Collaborate with Experiential Marketing to connect event and field marketing with broader brand initiatives, supporting experiential programs while identifying opportunities to leverage the channel in support of campaign and brand goals. Partner with Ecommerce & Growth to align CRM and digital marketing execution with broader brand campaigns and the integrated communications calendar. Track KPIs across brand marketing initiatives and channels to evaluate effectiveness and identify opportunities to improve execution. Stay informed on customer, competitive, and cultural trends to identify opportunities for the brand and inform marketing initiatives. Lead and develop the Senior Social Media & Creator Specialist, providing coaching, setting priorities, and ensuring social and creator initiatives align with the broader marketing strategy. Manage external agencies, vendors, and other brand marketing partners as needed. Track Brand Marketing spend against budget and established marketing priorities in partnership with the Director of Marketing. Qualifications 7+ years of progressive marketing experience, with strong experience in brand marketing and integrated campaign execution. Experience leading and developing high-performing team members and providing strategic direction across multiple marketing functions. Broad experience across brand marketing channels, with demonstrated expertise in social media, creator/influencer marketing, PR, retail marketing, and traditional advertising. Strong written communication skills with experience developing brand, campaign, and product content. Strong analytical skills with the ability to use brand, campaign, and channel performance to inform strategy and future initiatives. Excellent organizational and communication skills with the ability to collaborate effectively across teams and manage multiple priorities. Hybrid (3 days in-office required) Retirement plan with company match #J-18808-Ljbffr Waggle