Marketing Operations Analyst

About the job Marketing Operations Analyst


The Marketing Operations Analyst will play a critical role in supporting the marketing organization by analysing marketing processes, performance metrics and workflow systems; identifying opportunities for process optimisation; creating dashboards and reports to support decision-making; and collaborating with marketing leadership, campaign teams, analytics & IT. The role will ensure marketing operations run efficiently, effectively and in alignment with company goals.

Key Responsibilities:

Analyse end-to-end marketing operations processes (campaign planning, execution, lead / demand management, channel operations, marketing automation) and identify areas for optimization.

Develop, maintain and deliver regular performance dashboards, reports, KPI tracking (e.g., campaign ROI, lead conversion, funnel metrics, cost per acquisition).

Monitor, evaluate and benchmark campaign performance across channels; provide insights and recommendations for improvement.

Work with marketing automation, CRM, and data teams to ensure data integrity, process consistency, scalability of marketing operations.

Collaborate with cross-functional stakeholders (marketing, sales, IT, finance) to define process improvements, implement best practices, streamline workflows and ensure alignment.

Assist in setting up, standardizing and documenting marketing operations processes, playbooks, workflows, and systems.

Support marketing operations technology stack (e.g., marketing automation platform, CRM, BI tools) including maintenance, enhancements, user support and training.

Provide ad hoc analyses, modelling, and business intelligence support to marketing leadership to drive strategic and operational decisions.

Stay current on marketing operations trends, tools, and technologies; recommend continuous improvement and innovation in marketing operations.

Required Qualifications

Bachelors degree in Marketing, Business, Statistics, Analytics, or related field (or equivalent experience).

Typically 3-5 years (or more) of experience in marketing operations, marketing analytics, campaign operations, or similar role.

Strong analytical skills, comfortable working with large data sets, drawing actionable insights and presenting findings to non-technical stakeholders.

Experience with marketing automation tools, CRM systems (e.g., Salesforce), BI tools / dashboards (Tableau, Power BI) and databases/SQL preferred.

Excellent communication (verbal & written), time-management, organizational and detail-oriented skills.

Ability to work cross-functionally in a dynamic environment and to manage competing priorities.

Familiarity with marketing measurement, campaign performance, marketing metrics, funnel analysis, process improvement is a plus.

Self-starter, problem solver; ability to translate business questions into analytic/operational solutions.

Preferred Qualifications

Experience in B2B or B2C marketing operations for a growth-oriented organisation.

Advanced knowledge of SQL, data warehousing, marketing technology stack.

Certification(s) in marketing automation, analytics, or project management.

Demonstrated success in process optimisation, driving operational improvements and measurable outcomes.