Part-time Social Media & Email Coordinator

Part-time Social Media & Email Coordinator ABC Home and Commercial, Austin, Texas, United States – Information Technology About this position This is not a remote position; however, after the training period, there may be an opportunity to work a hybrid schedule for a portion of the time. Please note that this role will be servicing Austin primarily and the other branches. Residing in Austin or the surrounding area would be necessary. Schedule: Monday–Friday. This is a part-time position with flexible hours between 8:30 AM and 5:30 PM. Occasionally (though rarely), there may be a Saturday* company-related event that you would be asked to capture and share on social media. To Apply: Candidates should have 1–3 years of experience in social media and email marketing. At ABC Home & Commercial Services, we’re a family-owned company with 75 years of service and over 1,000 employees across Central and South Texas. We believe in supporting our team, serving others, and creating positive experiences for every customer we meet. How You'll Make an Impact As ABC’s Part‑time Social Media & Email Coordinator, you will execute and optimize the company’s social media and email marketing strategies. This role focuses on content creation, campaign coordination, audience engagement, and performance tracking to drive brand awareness, customer engagement, and lead generation. Additionally, you will have the opportunity to be the social media voice for the entire company. Day to day, you will find yourself responsible for a wide range of social media tasks, and will contribute to projects and initiatives the marketing department may be working on. What You'll Bring Required: Bachelor’s degree in Advertising, Marketing, Communications, or related field; equivalent professional experience will also be considered. 1–3 years of experience in social media and/or email marketing. Experience designing, creating, and monitoring large email campaigns. Evidence of effective written and verbal communication skills. Proficient with social media platforms and email marketing tools (e.g., Mailchimp, HubSpot, Constant Contact). Strong written and verbal communication skills. Basic understanding of analytics tools (e.g., Google Analytics, platform insights). Comfortable working independently, confident in engaging with other departments as needed. Occasional flexibility is required, including rare Saturdays* and some evenings to capture and share company events on social media. Preferred: Experience with social media scheduling tools (e.g., Hootsuite, Sprout Social). Knowledge of basic design tools (e.g., Canva, Adobe Creative Suite). Understanding of SEO, SEM, AEO/GEO and digital marketing best practices. Key Skills Content creation and storytelling. Attention to detail and organization. Data‑driven decision‑making. Creativity and adaptability. Time management and ability to meet deadlines. Work Environment Collaborative, fast‑paced marketing team. May require occasional flexibility for campaign launches or events. What We Offer Company clubs, outings, and paid training and development opportunities. Tuition reimbursement and educational scholarships for employees and family members. Volunteer Engagement Program with approved Volunteer Time Off (VTO). Wellness program including a gym membership. Potential to work from home a percentage of the time after training. What You'll Do Social Media Management Plan, create, and schedule engaging content across platforms (currently Facebook and Instagram; expanding to LinkedIn and TikTok in the near future). This includes video production, behind‑the‑scenes videos, reposting customer photos or videos featuring an ABC product or service, creating customer spotlights, short videos or graphic carousels that teach the audience, e.g., “3 things you didn’t know about (Product/Service)”, content tied to holidays, local events or even weather; leveraging a viral joke or relatable trend, polls, graphics, and images. Monitor social media channels, respond to comments/messages, and engage with followers in a timely manner. Collaborate with internal teams to align social content with campaigns, events, and brand initiatives. Track trends and recommend new ideas to increase reach and engagement. Analyze performance metrics and provide regular reports with insights and recommendations. Email Marketing & Lifecycle Management Own the end‑to‑end production of email marketing campaigns, including content calendar creation, copywriting, template design in Canva/HTML or similar tool, and final deployment using marketing automation tools. Segment audiences based on customer purchase history, demographics, and other relevant insights to improve targeting and personalization and drive conversions. Conduct A/B testing to optimize subject lines, content and send times. Monitor email performance (open rates, click‑through rates, conversions) and recommend improvements. Maintain a healthy email list by managing bounce rates, unsubscribes, and sunset policies for inactive subscribers. Content Coordination & Visual Identity Develop and maintain a master content calendar that aligns social media storytelling with email promotional cycles and company‑wide events or milestones. Ensure all digital communications consistently adhere to ABC’s brand, visual aesthetics, and tone of voice. Organize and manage a library of digital assets (photos, videos, graphics) for easy access by the wider marketing team. Analytics, Reporting, and Growth Monitor and report on key performance indicators, with a particular emphasis on engagement rate and follower growth for social media, and conversion rate for email. Prepare weekly and monthly reports with actionable insights. Other duties as assigned. ABC is an Equal Opportunity Employer and participates in the E‑Verify Program. Please note that if an offer is extended ABC participates in the E‑verify (I9) program & conducts a thorough Background check and pre‑employment drug screening. * As an equal opportunity employer, we are committed to respecting the religious beliefs and practices of all individuals. We will consider reasonable accommodation requests from applicants and employees who require adjustments to their work schedules or practices due to sincerely held religious beliefs, provided such accommodations do not create an undue hardship on the company’s operations. #J-18808-Ljbffr ABC Home and Commercial