[MARKETING] Senior Content and Growth Strategy Manager

Job Description

Job Description

Position Summary:

The Senior Content & Growth Strategy Manager plays a critical role at the intersection of Marketing, Digital Engagement, and Commercial Growth. This position is responsible for translating consumer intent, market dynamics, and brand objectives into a coherent content ecosystem that drives measurable business impact.

Acting as a strategic bridge between marketing, product, and digital teams, this role partners closely with Brand, Product, Digital, and Analytics stakeholders to ensure that content strategy, creation, and distribution are aligned with customer behavior and commercial priorities. The successful candidate brings a deep understanding of modern content marketing, digital platforms, and emerging AI-powered search, and can convert business goals into actionable, measurable content programs.

This role is ideal for a senior professional who is equally comfortable defining content strategy and commercial KPIs as they are managing multi-channel execution and optimizing performance based on real-world data.

Duties & Responsibilities:

• Content Strategy & Customer Experience
  • Develop and implement an end-to-end content strategy that addresses customer questions, educates audiences, and accelerates the buying journey across all stages of the purchase funnel.
  • Identify friction points in the customer journey and design content to resolve them proactively, shortening the path from awareness to purchase.
  • Align content strategy with commercial objectives, product launches, and seasonal campaigns to maximize impact on key business metrics.

• Multi-Channel & Intent-Based Distribution
  • Define content formats, messaging, and placement based on user intent signals, platform behaviors, and customer needs.
  • Ensure platform-specific narratives are optimized for their intended audience: e.g., technical deep-dives for Reddit, lifestyle inspiration for TikTok, validation content for Amazon.
  • Partner with Digital Marketing and Analytics teams to measure content performance beyond vanity metrics, focusing on conversion velocity, share of search, and sales impact.

• AI & Emerging Search Optimization
  • Lead the company's visibility in the AI-driven search ecosystem, including generative engines and new search paradigms.
  • Structure content, including blogs, FAQs, and technical resources, to ensure TCL is the authoritative answer source in AI-driven queries.
  • Collaborate with teams to integrate product truths and buying triggers into AI-optimized content workflows.

• Integrated Planning & Execution
  • Develop and maintain an editorial calendar aligned with product launches, key sales events (e.g., Black Friday, Super Bowl), and business priorities.
  • Oversee creative briefs, ensuring all content assets have clear commercial objectives and are optimized for target channels.
  • Monitor real-time performance metrics and pivot strategies to prioritize content formats and channels driving revenue.

• Cross-Functional Leadership & Stakeholder Partnership
  • Serve as the primary liaison between Marketing, Product, Digital, and Analytics teams to ensure alignment on content strategy and execution.
  • Translate business goals, consumer insights, and commercial objectives into actionable content initiatives and workflows.
  • Promote a data-driven, iterative approach to content planning and distribution, emphasizing measurable impact on customer engagement and business outcomes.

Qualification / Requirements:

• Must Haves
  • 8-12 years of experience in content marketing, growth strategy, digital marketing, or related roles.
  • Proven ability to design and execute content strategies that directly influence commercial outcomes.
  • Hands-on experience leveraging multi-channel platforms, including social media, search, e-commerce, and emerging AI search environments.
  • Strong experience collaborating across marketing, product, and analytics teams in complex or matrixed organizations.
  • Exceptional communication skills, with the ability to translate strategic objectives into actionable content plans.

• Nice to Haves
  • Experience with content ecosystems for consumer electronics, retail, or technology brands.
  • Familiarity with generative AI, SEO, and emerging digital content platforms.
  • Demonstrated ability to link content strategy to business metrics such as conversion velocity, share of search, and sales impact.
  • Experience managing cross-functional creative teams or production studios.

Benefits:

• Vacation: Starting at 15 days per year
• Health & Wellness Days: 10 days per year (prorated based on start date)
• Paid Holidays: 12 days per year
• Medical Insurance
• Dental Insurance
• Vision Insurance
• 401(k) Retirement Plan
• Pension Plan