Executive Marketing Director - Neurodegenerative (NDG)

About this Marketing Role

The Marketing organization shapes external perceptions & behaviors and drives market demand by establishing & communicating our full product value proposition across the full value chain, from payers, to health systems, to prescribers, to patients. Marketers are masterful storytellers – accountable to inform positioning using an insight‑driven marketing strategy, deliver simple compelling customer‑led content creation, and design outstanding integrated customer experiences in partnership with cross‑functional/networked partners.

Key Job Responsibilities

• Maximize Our Business: Sets ambitious forecasts, adjusts based on new clinical & market data, and identifies what is needed from Roche/Genentech to deliver on the ambitious forecast and P&L.
• Accountable for development and execution of DA & brand strategy across customers, patients, and payers; leads strong collaboration with cross‑functional partners to develop integrated value proposition and strategic business plan with specific, measurable 90‑day priorities that grow franchise profitability, patient uptake and customer expectations.
• Deftly enables reprioritization as business needs, market events, and available resources change, championing Marketing Excellence and agile ways of working in content generation, measurement, omnichannel, and end‑to‑end ownership.
• Identifies, develops, implements and maintains an aligned infrastructure of internal and external resources required to achieve maximum customer satisfaction, enterprise best practice, while maintaining a healthy P&L.
• Shape Our Future: Leads the NDG vision, meets 3‑5 year and short‑term strategic goals, defines critical success factors for launches, reimagines access strategies, and may serve as US commercial representative on global Lifecycle teams.
• Beyond lifecycle options: may include evaluation of Business Development opportunities.
• Contributes leadership skills, insights, and courage to embrace new approaches that drive year‑on‑year brand adoption and maximize patient benefit.
• Represents brand value proposition for all products in the assigned franchise(s) to internal and external stakeholders.
• Evolve Our Skills & Capabilities: Builds a highly‑connected, high‑performing marketing team, champions a digital‑first mindset, and fosters a patient‑centric culture through continuous integration of emerging insights.
• Responsible for long‑term capacity planning, enablement, project coaching and oversight of marketing team leads, and compliance with all laws and Genentech policies.
• Actively builds and cultivates future leaders, oversees hiring, and ensures adherence to all regulations governing Genentech activities.

Demonstrates Expert Proficiency In

• Customer Understanding
• Competitive Value Creation
• Strategy Development
• Integrated Campaign Development
• Content Development & Approval
• Execution Readiness
• Delivery & Optimization Across Channels
• Measurement & Iteration
• Project & Vendor Management

Minimum Candidate Qualifications & Experience

• Bachelor's degree
• Ten years minimum work experience with at least 8 years of healthcare commercial experience (e.g., market access, marketing, sales, medical affairs)
• Proven track record of leading teams to deliver exceptional customer & business outcomes and positive working environments

Additional Strongly Desired Candidate Qualifications & Experience

• 5+ years commercial experience in neurodegenerative disease(s) highly preferred
• Experience in payer access & contracting
• Relevant graduate level degree

Location

• This position is based in South SanFrancisco, CA. Relocation assistance is available.

Compensation

• Expected salary range: $265,700 - $493,400 (based on South SanFrancisco, CA)
• Actual pay will be determined based on experience, qualifications, geographic location, and other job‑related factors permitted by law.
• A discretionary annual bonus may be available based on individual and company performance.

Equal Opportunity Statement

Genentech is an equal‑opportunity employer and we do not discriminate on the basis of race, color, religion, sex, national origin, disability, protected veteran status or any other characteristic protected by applicable law. If you have a disability and need an accommodation in relation to the online application process, please contact us by completing the Accommodations for Applicants form.

Operating Principles

• Put Patients First: Act as if patients are in the room and do what’s best for them.
• Follow the science: Seek answers through experiments, data and debate, and act on facts.
• Act as one team: Collaborate and commit without boundaries, trust others to do their part.
• Embrace differences: Seek diverse perspectives, invite opposing views, and challenge yourself and others.
• Accelerate learning: Push to learn new things even if difficult, and openly share successes and failures.
• Simplify radically: Eliminate complexity, reuse with pride, and achieve more with less.
• Make impact now: Take accountability, deliver value fast, and don’t wait for certainty.
• Think long term: Choose actions that benefit future generations.