Director, Product Strategy

USA Lacrosse Director, Product Strategy

USA Lacrosse, a 501(c)(3) nonprofit corporation, is a Recognized Sports Organization of the United States Olympic & Paralympic Committee who proudly serves the sport by bringing the energy and excitement of our efforts to players, coaches, and officials every time they step on the field. We collaborate with passionate experts across the sport to create opportunities for people to enjoy the sport, learn about the game, and keep participants safe, ensuring everyone feels welcome. As the National Governing Body of men's and women's lacrosse in the United States, we support more than 400,000 members to provide national leadership, structure, and resources to fuel and unify the sport's growth and enrich the experience of its players, coaches, officials, parents, and program leaders. USA Lacrosse believes a diverse team best positions our organization to fulfill its mission. We strive to attract and maintain a team of talented and dedicated professionals who represent the diverse nature of our membership and the national lacrosse community. We are committed to a team culture that ensures everyone feels welcomed, valued, included, and heard.

As the National Governing Body of lacrosse in the United States, USA Lacrosse fuels the growth, enriches the experience, and fields the best National Teams.

If this aligns with who you are and what you are looking for in an organization, keep reading.

Position Summary

USA Lacrosse is looking for an experienced Director, Product Strategy to join our team and lead the long-term strategic vision for USA Lacrosse's membership product strategy. This individual will make informed strategic decisions by analyzing and using the data to understand what products will provide value to our members. You will work cross-departmentally to support our mission, focusing on member products, benefits, and services to drive membership value, acquisition, engagement, and retention to grow our member base and the sport of lacrosse throughout the United States. You will evaluate and deliver core benefits and services in areas such as athlete protection and safety, liability and accident insurance coverage, rules of the game, coach and officials' education, national advocacy, and any other programs that will foster the growth of lacrosse and value to our members. This critical role will partner with the Chief of Staff, Business Intelligence to define and drive the strategic framework and direction across all membership categories (Player, Coach, Official, Program Leader, and Fan). You will serve as a consultant by collaborating with team members across all departments to deploy forward-looking strategies to build multi-year plans that will help solve business problems, cultivate innovation, and create new growth opportunities for USA Lacrosse's membership to ensure return on investment. If you are an analytical thinker with proven product development experience, not only setting strategy, but also using data to understand what the stakeholder values to come up with innovative ways to enhance membership, this could be a great opportunity for you. You will work with a team of dedicated and talented professionals to support our mission and continue to grow our membership and lacrosse in the United States as we head to the LA28 Olympics and beyond.

A Typical Day Looks Like…

Long-Range Product Strategy

• Leads the strategy for USA Lacrosse's Long-Range Plan, consulting with the leadership team (LT), cross-departmental teams, and key stakeholders to align priorities, inform decision-making, and ensure all initiatives and product offerings support our goals to double participation to 4M, reach 800,000 annual members, earn $50 million in annual revenue, and field the best National Teams for LA28 and beyond.
• Serves as the advisor for the multi-year strategic roadmap for USA Lacrosse membership products and services by defining where the organizations near term and long-term needs are and builds the frameworks to get there.
• Defines and communicates the long-term value proposition for each USA Lacrosse membership category (Player, Coach, Official, Program Leader, and Fan), integrating the organization's full portfolio of member benefits and services, including, but not limited to, insurance products, coach and official educational resources, publications (i.e., USA Lacrosse Magazine), player development tools, access initiatives, growth programs, and National Team investments, into clear, differentiated, and compelling membership value narratives.
• Continuously monitors the external landscape through monitoring and researching comparable membership organizations, national governing bodies, subscription-based associations, and sport governing bodies to identify strategic opportunities to inform long-range planning.
• Translates strategic plans into annual operating priorities, working with department leaders to define and align resources, timelines, and expected outcomes.

Data Strategy & Product Insights

• Builds and maintains a data-driven foundation for all product strategy decisions including, but not limited to, acquisition funnel analysis, product and service utilization rates, and member satisfaction.
• Designs and executes research programs to ensure a data-driven approach to all decision-making.
• Analyzes and synthesizes quantitative data and qualitative insights into strategy to allow data-driven decision making at the leadership level.
• Identifies and investigates early signals of risk (i.e., declining renewal rates, benefit underutilization, segment softness) and builds proactive strategies to address them before they become organizational problems.

Cross-Functional Strategic Partnership

• Leads the annual strategic planning processes with department leaders, building integrated plans to account for each team's role in driving membership acquisition, engagement, and retention.
• Serves as the strategic connector between membership and the broader organization, aligning Membership & Regional Growth, Marketing & Content, Business Intelligence, Partnerships, Sport Experience, and IT around a shared membership vision.
• Facilitates collaboration with key business areas for cross-departmental engagement including, but not limited to, setting measurable goals and KPIs, ensuring messaging and creative direction align with USA Lacrosse's strategy to drive awareness and engagement for all products and member benefits, helps identify potential partners to strengthen the membership value proposition, aligns educational content with the broader organizational product strategy, captures and analyzes the necessary data to make business decisions, and ensures the digital infrastructure and user interface exists to guarantee a positive members experience.

Strategic Execution

• Serves as the primary strategic liaison for business leaders across the organization by proactively engaging functional partners to socialize proposed strategic updates, gather input, and build the cross-functional alignment needed before strategies move to execution.
• Secures alignment and owns the strategy document that translates the agreed direction into a clear, structured written strategy that articulates the rationale, goals, target segments, success metrics, and resource requirements.
• Develops detailed execution plans for each approved strategy by defining milestones, workstreams, owners, timelines, and dependencies across all involved functions to ensure accountability.
• Remains actively engaged throughout the execution phase, partnering with business leaders and their teams to remove obstacles, monitor progress against plan, and course-correct in real time to drive successful outcomes.
• Conducts structured post-execution reviews to capture lessons learned, measure actual results against strategic goals, and apply findings to strengthen future planning cycles.

Is This You…

• 7+ years of progressively responsible experience in product strategy, membership, or consumer subscription businesses with a track record of driving long-range growth at the organizational level.
• Proven experience in a membership association, strategy consulting, sport, media, national governing body, or mission-driven nonprofit organization preferred.
• Background in subscription strategy, loyalty program development, or multi-tier benefit design a plus.
• Knowledge of A/B testing methodology, pricing optimization, and conversion rate analysis.
• Demonstrated ability to lead with a growth mindset with the ability to make timely, data-informed pivots when conditions change.
• Demonstrated ability to build and lead multi-year strategic plans that connect data and insights to executive decision-making and measurable outcomes.
• Ability to take complex data and concepts and simplify them to tell a clear and concise story in an easy to understand manner.
• Advanced analytical skills with experience in segmentation, lifetime value modeling, churn analysis, pricing strategy, and acquisition funnel diagnostics. This includes being comfortable building and presenting your own analysis and recommendations.
• Ability to think in systems, communicate with clarity, and earn the trust of colleagues cross-departmentally.
• Proven success leading cross-functional strategic initiatives in matrixed organizations, influencing without direct authority, and aligning diverse teams around shared goals.
• Exceptional written and verbal communication skills with the ability to communicate complex strategy into clear, compelling narratives for a broad audience, including board members, senior leadership, and functional partners.
• Experience preparing executive briefings, board materials, and long-range planning documents.
• Intermediate to advanced computer skills with working knowledge of Microsoft 365 products, including Word, Excel, PowerPoint, Outlook, and Teams and knowledge of CRM or analytics platforms (i.e., Salesforce, Tableau, or comparable