Manager, CRM Data Operations

Overview This is a Hybrid position: 3‑4 days per week in the office in Troy, MI are required. Epsilon is seeking an experienced Manager, Project Management to lead the execution of General Motors B2C marketing initiatives in a fast‑paced, data‑driven environment. This role owns end‑to‑end program delivery and leads a team of project managers to ensure consistent, high‑quality execution across multiple workstreams. In this role, you will drive campaign delivery, accelerate data‑driven initiatives, and implement process improvements that increase efficiency and scalability. Success requires strong project management expertise, data integration experience, and the ability to lead teams, influence stakeholders, and deliver operational excellence. Responsibilities Program & Delivery Leadership Own end‑to‑end delivery of complex, multi‑channel marketing programs across GM initiatives Act as the primary liaison between GM clients, internal stakeholders, vendor partners, and data engineering teams Translate business needs into detailed business requirements, including data inputs, outputs, logic, and personalization rules Oversee campaign execution lifecycle, ensuring quality, accuracy, and timeliness at every stage Manage program priorities, timelines, risks, and escalations across multiple concurrent initiatives Lead troubleshooting efforts and drive resolution of complex data or process issues Team Leadership & Development Manage, mentor, and coach a team of up to 6 Project Managers, driving accountability, growth, and performance Establish clear roles, responsibilities, and workload distribution across the team Provide ongoing coaching, feedback, and career development support Standardize best practices, tools, and delivery methodologies across the PM team Foster a high‑performance, collaborative team environment focused on continuous improvement Data Integration & Execution Oversight Oversee data integration points between client, Epsilon, and vendor partners Partner with data engineering teams to ensure high‑quality execution, including QA processes and validation checks Ensure accuracy and completeness of file transfers, campaign inputs, and outputs Stakeholder & Cross‑Functional Collaboration Partner with account, analytics, and strategy teams on audience targeting, test design, and reporting requirements Communicate program status, risks, and outcomes to internal and external stakeholders Influence decision‑making and align cross‑functional teams without direct authority Operational Excellence & Process Improvement Develop and implement process improvements to optimize workflows, mitigate risk, and increase scalability Establish repeatable frameworks for campaign execution, documentation, and reporting Drive continuous improvement initiatives across tools, processes, and team operations Qualifications Qualifications Bachelor’s degree or equivalent experience required 7+ years of project management experience Prior experience managing or mentoring project managers strongly preferred Experience within data‑driven marketing, CRM, or digital campaign execution environments Automotive and/or agency experience strongly preferred Proficiency with Microsoft Office tools (Excel, Word, Outlook) Skills and Abilities Strong leadership and team development capabilities Excellent communication, stakeholder management, and influencing skills Advanced organizational and prioritization skills in fast‑paced environments Strategic thinker with the ability to manage both big‑picture initiatives and detailed execution Proven ability to drive accountability, manage conflict, and deliver results under pressure Strong analytical, problem‑solving, and decision‑making skills Additional information Publicis Digital Experience is an Equal Opportunity Employer. Our employment decisions are made without regard to actual or perceived race, color, ethnicity, religion, creed, sex, sexual orientation, gender, gender identity, gender expression, pregnancy, childbirth and related medical conditions, national origin, ancestry, citizenship status, age, disability, medical condition as defined by applicable state law, genetic information, marital status, military service and veteran status, or any other characteristic protected by applicable federal, state or local laws and ordinances. You must be work authorized in the United States on a full‑time basis without the need for employer sponsorship now or in the future. The Company cannot offer employment to F‑1 (student) visa holders who require employer sponsorship in the future or cannot work now on a full‑time basis. Benefits Monetary assistance and support for Adoption, Surrogacy and Fertility Monetary assistance and support for pet adoption Employee Assistance Programs and Health/Wellness/Comfort reimbursements to help you invest in your future and work/life balance Tuition Assistance Paid time off that includes Flexible Time off Vacation, Annual Sick Days, Volunteer Days, Holiday and Identity days, and more Matching Gifts programs Flexible working arrangements ‘Work Your World’ Program encouraging employees to work from anywhere Publicis Groupe has an office for up to 6 weeks a year (based upon eligibility) Business Resource Groups that support multiple affinities and alliances The benefits offerings listed are available to eligible U.S. Based employees, are reviewed on an annual basis, and are governed by the terms of the applicable plan documents. Compensation Range: USD $75,050.00 – USD $102,700.00 annually. This is the pay range the Company believes it will pay for this position at the time of this posting. Consistent with applicable law, compensation will be determined based on the skills, qualifications, and experience of the applicant along with the requirements of the position, and the Company reserves the right to modify this pay range at any time. Temporary roles may be eligible to participate in our freelancer/temporary employee medical plan through a third‑party benefits administration system once certain criteria have been met. Temporary roles may also qualify for participation in our 401(k) plan after eligibility criteria have been met. For regular roles, the Company will offer medical coverage, dental, vision, disability, 401k, and paid time off. #J-18808-Ljbffr Publicis Groupe