Product Marketing Manager

We’reCivica and we make software that helps deliver critical services for citizens all around the world. From local to state government, to education, to health and care, over 5,000 public bodies across the globe use our software to help provide critical services to over 100 million citizens. Our aspiration is to be aGovTechchampion everywhere we work around the globe, supporting the needs of citizens and those that serve them every day. Building on 21 years of continuous growth and success,we'reat a pivotal point on our journey to realize that aspiration. Why you will love this opportunity as Product Marketing Manager at Civica The Product Marketing Manager, UKis responsible foractivating and delivering market-ready value propositions across Civica’s UK portfolio. The role turns proposition strategy, customer insight,messagingand commercial priorities into practical go-to-market activity that helps customer-facing teams clearly articulate Civica’s value in the market. Working as part of the Product Marketing Activate & Deliver model, this role partners closely with Product Management, Sales Enablement, Marketing, CustomerSuccessand Sales leadership to ensure propositions are launched,adoptedand continuously improved. The role does not directly ownSales enablement, butworks with Sales Enablement to ensure teams have the right messaging, playbooks,positioningand context to support effective customer conversations. The role is focused on launch delivery, proposition activation, CVP playbook maintenance, feedback loops, customer advocacyinputsand measurable commercial outcomes aligned to Civica’s focus on Conversion, Velocity and Value. Key responsibilities Deliver proposition and product launch plans. Own the delivery of launch activity for agreed propositions, productsand portfolio priorities across the UK market. Ensure launch plans are clearly defined, cross-functional dependencies are understood, and Product, Marketing, Sales Enablement,Salesand Customer Success teams are aligned ahead of market activation. Activate value propositions for the UK market. Translate CVPs, messagingframeworksand proposition outputs into practical activation materials that help teams understand the customer problem, value story, target audience, use cases, proof points, competitivecontextand commercial opportunity. Maintain and update CVP playbooks. Own the ongoing maintenance of proposition playbooks, ensuring messaging, customer value, objection handling, use cases, proof points, competitivepositioningand supporting materialsremaincurrent,accurateand usable by internal teams. Work with Sales Enablement to equip customer-facing #J-18808-Ljbffr