Social Media & Content Lead

Job Description

Job Description

Our client, an AI insurance software startup, is building the AI Workspace for Insurance, empowering underwriters, brokers, and carriers to automate routine work so they can focus on higher-value decisions. They move fast, prioritize clarity and quality, and tell stories that matter to one of the world's most critical industries.

They're seeking a Social Media & Content Lead to drive brand growth across LinkedIn, X, YouTube, and other key channels. You'll partner directly with the Marketing Lead and founders, taking ownership of the entire social process, from planning and content creation to publishing and community engagement. If you thrive in early-stage, fast-paced environments and enjoy translating complex topics into simple, compelling content, this could be a great fit.

What You'll Do:

- Manage the company's social media presence on LinkedIn, X, YouTube, and other platforms

- Plan, draft, schedule, and publish daily or weekly content aligned with brand voice

- Collaborate closely with the Marketing Lead on campaign launches, product updates, events, and thought leadership

- Research competitors and trends to keep content sharp and differentiated

- Edit and publish short-form video (YouTube Shorts); proficiency required

- Engage with the community: respond to comments, monitor DMs, and track growth

- Analyze performance metrics and use insights to iterate and improve reach and impact

- Support the creation of content for paid social campaigns

- Contribute creative ideas for formats, hooks, scripts, and new angles

What We're Looking For:

- 2-6+ years of full-time (non-internship) experience in social media, content creation, or digital marketing

- Previous experience in a startup environment (Series A through D)

- Background in B2B SaaS or AI is a major plus

- Strong storytelling skills and ability to distill complex ideas into clear content

- Exceptional writing skills: crisp, concise, and human, not AI-generated style

- Comfortable moving quickly, handling ambiguity, taking feedback, and iterating fast

- Strong design sense and ability to deliver polished copy

- Proficient with video editing and design tools (Adobe, Canva, Figma) highly preferred

- Analytical mindset: cares about data and what drives results

- 2+ years of experience owning and executing social media strategy end-to-end for a tech company

- Experience at a VC-backed B2B SaaS or AI startup (ideally Series A to D)

- Experience marketing to the insurance industry is a plus

- Must be an expert in LinkedIn and X content creation and strategy

- Proficient with design tools, specifically Canva

- High-energy and hungry, with something to prove

- Has used AI tools in their workflow

- Must provide a portfolio with case studies and live work

Location: San Francisco onsite 5 days/week preferred. Also open to LA (remote potentially considered, highly prefer relocation with a hefty pay bump but flexible) and NY (Brooklyn WeWork currently, official office expected within a few months).

Visa sponsorship: Case by case basis.

Salary & equity offered.

Sourcing focus: Startup experience, strong social media experience, design experience (Canva is sufficient), and solid, strong-name-brand logos on their resume. Ideally B2B SaaS or AI companies.