Senior Paid Search Manager

About the job Senior Paid Search Manager TITLE: Senior PPC Manager TYPE: Full‑Time COMPENSATION RANGE: $160,000 – $190,000 (DOE) LOCATION: Los Angeles, CA (Downtown Los Angeles) WORK SCHEDULE: Onsite – Monday to Friday INDUSTRY: Legal Services / Personal Injury *Must be authorized to work in the U.S. We are unable to sponsor for this position** COMPANY INFO A fast‑growing personal injury law firm operating in a high‑volume, high‑intent inbound lead environment. The organization is known for aggressive digital marketing, rapid scaling, and performance‑focused case acquisition systems. ROLE The Senior PPC Manager owns end‑to‑end PPC performance and attribution pipelines across high‑intent lead generation channels. This role builds, optimizes, troubleshoots, and scales complex paid acquisition systems to improve cost‑per‑case, lead quality, and overall case acquisition outcomes. Key Responsibilities Build, manage, and optimize Google Ads, Bing, Performance Max, YouTube, and Microsoft Ads campaigns. Improve lead quality, CPL, ROAS, and cost‑per‑case through continuous testing. Create and execute testing roadmaps across copy, bidding, landing pages, and audience strategies. Manage Google Local Service Ads: performance, service areas, reviews, dispute resolution. Maintain and optimize Google Business Profiles for accuracy and compliance. Ensure flawless attribution and lead flow across Google Ads CallRail Intaker Salesforce. Troubleshoot issues across Zapier, CallRail, chatbots, IVR routing, and CRM integrations. Verify accurate attribution, prevent duplicates, and maintain Salesforce data integrity. Conduct weekly call audits to evaluate intake performance and case retention quality. Test call routing paths weekly to ensure correct queues, escalations, and language routing. Analyze funnel performance (connected qualified contract sent retained). Deliver weekly reporting on leads, spend, CPL, projections, and down‑funnel insights. Present strategic recommendations, competitive analysis, and performance enhancements. Train new staff on marketing systems, routing logic, workflows, and attribution. Ensure compliance with Google Ads policies, brand standards, and security protocols. Document system changes and maintain SOPs. REQUIRED & PREFERRED QUALIFICATIONS Required 9+ years hands‑on PPC experience in high‑budget, ROI‑driven environments. Proven ability to improve CPL, ROAS, cost‑per‑case, and lead quality. Expert‑level mastery of Google Ads, Performance Max, YouTube, Microsoft Ads, smart bidding, and audience strategies. Experience integrating PPC with Salesforce or comparable CRMs. Strong proficiency with CallRail, Zapier, chatbots, landing page testing, and dynamic tracking setups. Deep analytical skills using GA4 and performance dashboards. Demonstrated ability to build full‑funnel acquisition systems. Personal injury or call‑based lead generation experience. Preferred Experience with Intaker, Unbounce, VWO, Segment, or IVR routing systems. Experience working with intake or call center operations. #J-18808-Ljbffr