Social Media Strategy Specialist

Overview Being good neighbors – helping people, investing in our communities, and making the world a better place – is who we are at State Farm. It is at the core of how we operate and the reason for our success. We're moving with urgency to become a Next Gen Good Neighbor, with technology that strengthens human connections and enhances the customer experience. As an employee, you'll spend less time navigating systems and more time applying judgment, empathy, and expertise in the moments that matter most. Responsibilities Do you have your finger on the pulse of the latest trends, emerging platforms, and innovative social approaches? Do you have experience developing social-first strategies that drive engagement with diverse audiences? Join our dynamic marketing team as a Social Media Strategy Specialist and become an integral part of our mission to elevate our brand's presence across social platforms. In this role, you will leverage your creativity and strategic thinking to develop comprehensive social media strategies, briefs, and optimizations that align with our enterprise priorities and marketing objectives. You will collaborate with cross-functional teams to craft strategies that encompass all platforms, providing valuable social insights and ensuring that both paid and organic best practices are integrated throughout each campaign.If you are passionate about social media, eager to explore emerging platforms, and ready to drive impactful marketing initiatives, this is the perfect opportunity for you! Responsibilities Develops, maintains and governs the enterprise social media strategy, as well as platform, channel, content and/or community management sub-strategies Works across stakeholders to build understanding of and adhere to social media platform/account, objectives, performance goals, and content parameters Develops and oversees influencer strategy and program Partners with Marketing Analytics to establish success metrics and benchmarks and to report and monitor social media paid, organic, and influencer content Contributes to social media inputs in campaign strategies and integrated briefs, ensuring social media requirements are clear, actionable, and aligned to Marketing's strategic objectives and enterprise goals Follows, monitors and remains current on social media trends and consumer usage bringing forward opportunities for innovation and experimentation Responsible for identification, assessment and adoption of new social media platforms that align with State Farm brand and business needs Social media partner/vendor relationship and engagement management as needed Social media consultation, including asset and inventory needs as part of media buying process and social compliance, governance and data needs Qualifications Bachelor’s degree in Marketing or a related field is preferred A minimum of 5 years of professional marketing experience at an agency or blue-chip organization required Expert knowledge of social media best practices (paid and organic) and strategic foundations Experience developing actionable and comprehensive social media marketing strategies across multiple platforms, accounts, and stakeholders Experience building and implementing influencer, brand ambassador, and/or executive visibility social media programs Understanding and proven application of industry standard social media success metrics and benchmarks Vendor and relationship management experience with social media platforms (e.g. Meta, X, TikTok) Skillful use of consumer, cultural and media insights to maximize social media impact Advanced written, verbal, and presentation skills. Ability to condense voluminous or difficult content, concepts and/or data into a consumable format. Previous experience from a media agency, creative agency, or prominent social media platform is preferred, but not required Experience creating and managing timelines, deliverables, and milestones Ability to consult with & negotiate between various stakeholders to accomplish results Strong ability to influence and build relationships, internally and externally Time management skills with the ability to prioritize & multi-task under shifting deadlines and needs within a fast-paced environment Gaming experience such as gaming content or e-sports is highly preferred Our Benefits Because work-life balance is a priority at State Farm, compensation is based on our standard 38:45-hour work week! Potential starting salary range: $80,600 - $110,000 Starting salary will be based on skills, background, and experience High end of the range limited to applicants with significant relevant experience Potential yearly incentive pay up to 15% of base salary At State Farm, we offer more than just a paycheck. Check out our suite of benefits designed to give you the flexibility you need to take care of you and your family! Get Paid! On top of our competitive pay, you are eligible for an annual raise and bonus. Stay Well! Focus on you and your family’s health with our robust health and wellbeing programs. State Farm pays most of your healthcare premium, and we offer multiple healthcare plan options, including a high deductible plan. All medical plans provide 100% coverage for in-network preventative care, AND you and your family have access to vision, dental, telemedicine, 24/7 mental health professionals, and much more! Develop and Grow! Take advantage of educational benefits like industry leading training programs, top-notch tuition assistance programs, employee resource groups, and mentoring. Plan Ahead! Plan for those big moments in life with benefits like fertility/IVF/adoption assistance, college coaching, national discount programs, interactive monthly financial workshops, free financial coaching, and more. You can also start a savings account or consider financing through our State Farm Federal Credit Union! Take a Little You Time! You will have access to our generous time off policies designed so you can plan around holidays, family events, volunteering, or just to take a relaxing day off. With the opportunity to initially earn up to 20 days annually plus parental leave, paid holidays, celebration day, life leave (40 hours/year), bereavement leave, and community service/education support days, there will be plenty of time for you! Give Back! We offer several ways to give back through our Matching Gift Program, Good Neighbor Grant Program, and the Employee Assistance Fund. Finish Strong! Plan for retirement using free financial advisors and a 401(k) plan with company contributions of up to 7% of your salary. Visit our State Farm Careers page for more information on our benefits, locations, and the hiring process of joining the State Farm team! Remote Qualified candidates (outside of hub locations listed below) may be considered for 100% remote work arrangements based on where a candidate currently resides or is currently located. Hybrid Qualified candidates (in or near hub locations listed below) should plan to spend time working from home and some time working in the office as part of our hybrid work environment. Hub locations Dunwoody, GA; Richardson, TX; Tempe, AZ; or Bloomington, IL Sponsorship Applicants are required to be eligible to lawfully work in the U.S. immediately; employer will not sponsor applicants for U.S. work authorization (e.g. H-1B visa) for this opportunity. For Los Angeles candidates Pursuant to the Los Angeles Fair Chance Initiative for Hiring, we will consider for employment qualified applicants with criminal histories. For San Francisco candidates Pursuant to the San Francisco Fair Chance Ordinance, we will consider for employment qualified applicants with arrest and conviction records. For Colorado, Hawaii and Washington State candidates Salary range: $88,660 - $121,000 Application deadline is expected to close on 8/24/2026. Applicant volume and hiring needs may result in early closure or extension beyond the listed deadline. For California, New York, and CT candidates Potential salary range: $100,750 - $137,500 Potential yearly incentive pay: up to 15% of base salary Competitive Benefits, including: 401k Plan Health Insurance Dental/Vision plans Life Insurance Paid Time Off Annual Merit Increase Tuition Reimbursement Health Initiatives For more details, visit our benefits summary page. #J-18808-Ljbffr State Farm