Director of Brand Management

We\'re Hiring: Director, Brand Management

Are you passionate about bringing iconic brands to market? MAD Engine Global is looking for a strategic and collaborative Director, Brand Go-To-Market to lead the commercialization of licensed and branded products from concept to retail launch.

• Lead go-to-market strategy for licensed and branded partnerships
• Serve as the key liaison between brand partners and internal teams
• Drive seasonal launch calendars, approvals, and market readiness
• Partner with Design, Sales, Merchandising, Product Development, Licensing, and E-commerce
• Develop brand strategies that drive growth across major retail channels
• Ensure successful product launches through cross-functional leadership

• 6–10 years of experience in brand management, licensing, merchandising, or go-to-market leadership
• Experience with licensed brands, apparel, consumer products, or wholesale retail
• Strong project management and cross-functional leadership skills
• Commercial mindset with the ability to balance brand integrity and business objectives
• Excellent presentation, communication, and relationship-building abilities

Join MAD Engine Global and help bring some of the world\'s most recognized brands to life while driving successful launches across leading retail partners.