Marketing Graphic Designer

Marketing Graphic Designer Location: East Stroudsburg, Pennsylvania (PA), US Job Summary SPX is a diverse team of unique individuals who all make an impact. As a Marketing Graphic Designer you will be critical to the creation, upkeep, redesign of customer-facing videos, website, graphics, social media, printed literature, and visual representation of the brand. In this role, you will enhance the brand identity by creating visually compelling graphics and videos, improve marketing campaigns by bolstering visual representation, support sales efforts by providing representatives with new and updated tools, and ultimately create more impactful and cohesive marketing efforts, ultimately contributing to growth and success. Job Responsibilities Graphic Design Update old content into newer, visually appealing designs while staying within brand guidelines Support new product lines and expand legacy products Create content for website and social media channels Identify and evaluate improvement options Design and implement trade show graphics, layouts, themes Create sales tools such as literature and videos Marketing Assist with website maintenance, sales literature, and documentation requirements for the organization Collaborate with representative organizations to improve website functionality for internal sales staff and the public Take ownership of social media channels Execute small marketing campaigns and track results Continuous Improvement Assist in identifying and implementing process improvements that help position us within the market Communicate with representatives to understand needs and support product and field operations Stay updated on product knowledge, industry trends, and company updates to provide accurate and relevant information Required Experience 1+ year of design, marketing, sales, or customer relations experience Proven experience in graphic design with proficiency in Adobe Creative Suite Basic understanding of marketing principles and strategies, especially within a B2B manufacturing context Preferred Experience, Knowledge, Skills, and Abilities Ability to read, analyze, and interpret data Clear and concise writing skills Effective use of passive and active communication with various personality types and settings Ability to present information and respond to questions tactfully Web graphic design, web savvy, planning, UI design, web programming, illustration tools, multimedia content development, and understanding of browser capabilities High competence with website and social media platforms (e.g., WordPress, HTML, Facebook, LinkedIn, Google Analytics) Working knowledge of Microsoft Office (Excel, Word, PowerPoint, Outlook) Creativity and latitude in design Knowledge of sales, business, and marketing processes Effective time management, detail orientation, and organizational skills Strong business acumen, problem solving, and data manipulation skills Education & Certifications Associate's or Bachelor's degree in Marketing, Graphic Design, Communications, or a Business field Travel & Working Environment Office environment Hybrid available Occasional travel Benefits Generous and flexible paid time off including personal, caregiver, parental, and volunteer leave Competitive health insurance plans and 401(k) match, with benefits starting day one Competitive and performance-based compensation packages and bonus plans Educational assistance, leadership development programs, and recognition programs SPX is an affirmative action and equal opportunity employer committed to making selection decisions without regard to race, color, religion, sex, sexual orientation or identity, national origin, age, disability, veteran status, or any other legally protected basis. #J-18808-Ljbffr Weil-McLain