Senior Data Analyst - CRM

Senior Data AnalystThe Senior Data Analyst is responsible for turning CRM and marketing data into clear, defensible business decisions. This role executes analysis with precision while identifying what is working, what is not, and where programs should adjust. This role sits at the center of delivery; ensuring data is accurate, analysis is sound, and outputs are ready to inform decisions. You will support one of our client's CRM programs across aftersales and retail touchpoints, working across data, analytics, and account teams to ensure programs are measurable, accurate, and improving over time. This is a high-accountability execution role. You are expected to deliver accurate analysis, surface key insights, and ensure outputs are ready to inform decisions.Core ResponsibilitiesPerformance Measurement and Impact Validation: Ensure programs are measured correctly and results are credibleAnalysis Execution: Own the data and logic behind every outputInsight Generation: Go beyond dashboards; explain what mattersData Ownership and Quality: Numbers are trusted because you validate themExecution Support Across Teams: Operate within the system, not in isolationStructured Problem Solving: Turn ambiguity into clear analysis quicklyCommunication and Deliverables: Make analysis usableQualificationsWorking Style and Characteristics: Owns the numbers end-to-end, balances speed with accuracy, moves quickly but not at the expense of correctness, comfortable working through ambiguity, finds the signal, not just the data, communicates simply and directly, stays close to execution, understands how campaigns are actually deployed, flags issues early.Required qualifications: 2–4 years in marketing analytics, CRM analytics, or related field, strong SQL skills, experience analyzing campaign performance across channels, proven ability to translate data into business insights, experience working with large datasets and complex data structures, strong QA mindset, clear communication skills.Preferred qualifications: Experience in automotive, CRM, or lifecycle marketing, exposure to test/control design and incrementality measurement, experience with Databricks, Python, or R for deeper analysis, familiarity with Tableau or similar visualization tools.What Success Looks LikeYour insights can lead to changes in targeting, spend, or program structure. Numbers are trusted; minimal rework or revalidation needed. Analysis is timely and moves decisions forward. Stakeholders rely on you to explain "why" not just "what happened".Additional InformationThe power of one starts with our people! To do powerful things, we offer powerful resources. Our best-in-class wellness and benefits offerings include: monetary assistance and support for Adoption, Surrogacy and Fertility, monetary assistance and support for pet adoption, Employee Assistance Programs and Health/Wellness/Comfort reimbursements to help you invest in your future and work/life balance, Tuition Assistance, Paid time off that includes Flexible Time off Vacation, Annual Sick Days, Volunteer Days, Holiday and Identity days, and more, Matching Gifts programs, Flexible working arrangements Work Your World Program encouraging employees to work from anywhere, Publicis Groupe has an office for up to 6 weeks a year (based upon eligibility), Business Resource Groups that support multiple affinities and alliances. The benefits offerings listed are available to eligible U.S. Based employees, are reviewed on an annual basis, and are governed by the terms of the applicable plan documents. We also offer medical and voluntary benefits to our freelancers and temporary employees. Voluntary benefit options include supplemental medical insurance, transportation, and parking benefits, legal benefits, pet insurance, and auto and home insurance. You must be actively employed for 90 consecutive calendar days in order to be eligible for Publicis medical and voluntary benefits. You must be work authorized in the United States on a full-time basis without the need for employer sponsorship now or in the future. The Company cannot offer employment to F-1 (student) visa holders who require employer sponsorship in the future or cannot work now on a full-time basis. Publicis Digital Experience is an Equal Opportunity Employer. Our employment decisions are made without regard to actual or perceived race, color, ethnicity, religion, creed, sex, sexual orientation, gender, gender identity, gender expression, pregnancy, childbirth and related medical conditions, national origin, ancestry, citizenship status, age, disability, medical condition as defined by applicable state law, genetic information, marital status, military service and veteran status, or any other characteristic protected by applicable federal, state or local laws and ordinances. If you require accommodation or assistance with the application or onboarding process specifically, please contact View email address on click.appcast.io. All your information will be kept confidential according to EEO guidelines.Compensation Range: USD $73,150.00 - USD $96,200.00/Annually. This is the pay range the Company believes it will pay for this position at the time of this posting. Consistent with applicable law, compensation will be determined based on the skills, qualifications, and experience of the applicant along with the requirements of the position, and the Company reserves the right to modify this pay range at any time. Temporary roles may be eligible to participate in our freelancer/temporary employee medical plan through a third-party benefits administration system once certain criteria have been met. For regular roles, the Company will offer medical coverage, dental, vision, disability, 401k, and paid time off. The Company anticipates the application deadline for this job posting will be 10/24/2026. Digitas