Search Engine Optimization

SEO Management Specialist

Create and analyze dashboards. Manage agent website service tickets. Create analytic dashboards. Assist in managing website changes. Analyze company’s current SEO strategy, advertising performance and website contents and analytics. From this analysis, create a comprehensive SEO campaign that improves the company’s website’s ranking on search engines like Google by finding the most popular and relevant keywords used in search engine queries as well as high-traffic, less competitive long-tail keywords to add to company websites to help search engines find those sites and display them to web users. Provide a comprehensive keyword research plan to help find appropriate keywords to rank for company’s sites. Develop other optimization strategies that increase the company's search engine results rankings. Set measurable goals that demonstrate improvement in marketing efforts. Monitor daily performance metrics to understand SEO strategy performance and present key findings. Efficiently communicate with other company marketing professionals and web developers to align goals. Collaborate with others within the marketing department to manage SEO strategy. Update content and website links for maximum optimization and search engine rankings. Work with web developers to quickly resolve technical SEO issues. Employ understanding of search engine algorithms and ranking methods. Employ understanding of SEO industry programs, such as Google Analytics and SEMRush. Employ knowledge of keyword research and data mining tools. Complete competitive analysis of other companies within the industry, including the strength of their SEO and keywords they rank for. Employ excellent written and verbal communication skills (email, phone, etc.). Analyze data on a daily basis to fine-tune strategies. Employ familiarity with content management systems, preferably including Webflow and/or Drupal. Provide a strategy to improve the company’s sites’ click speed by reducing drag, optimizing images reducing unnecessary code and reducing redirects. Ensure mobile optimization for all public sites.

Required Skills: True SEO management, that includes writing meta tags, keyword optimizations as well as experience using SEMRush and Google Analytics, Data Studio, and Screaming Frog for reporting.