Marketing Data Analyst

As a Marketing Data Analyst reporting to our Marketing Analytics Manager in our Marketing Analytics team, your purpose will be to act as strategic co-pilot to our Global Growth and Performance Marketing leadership. You'll own performance diagnostics and reporting (WBR/MBR) across every marketing channel, using Looker and BigQuery to explain not just what happened, but why. You'll partner directly with marketing leadership on media mix and budget decisions, design incrementality and causal impact experiments to prove true marketing lift, help calibrate our Marketing Mix Models (MMM) alongside our econometrics partners, and champion self-service analytics by scaling our governed Looker semanti...