Senior Manager, Global Market Activation

Rockwell Automation is a global technology leader focused on helping the world’s manufacturers be more productive, sustainable, and agile. With more than 28,000 employees who make the world better every day, we know we have something special. Behind our customers - amazing companies that help feed the world, provide life-saving medicine on a global scale, and focus on clean water and green mobility - our people are energized problem solvers that take pride in how the work we do changes the world for the better.

We welcome all makers, forward thinkers, and problem solvers who are looking for a place to do their best work. And if that’s you we would love to have you join us!

Job Description

You will lead the global execution engine that transforms Rockwell Automation's strategic technology partnerships into measurable pipeline growth, and revenue. You will orchestrate cross-functional teams across Sales, Marketing, Business Units, Product Management, Customer Success, and Regional Organizations to commercialize joint solutions and accelerate market impact.

The Senior Manager, Global Market Activation is responsible for converting partner strategy into customer outcomes. Working closely with Strategic Technology Partner Managers, this leader develops and executes scalable go-to-market programs, accelerate commercialization of joint solutions, drive pipeline creation, and strengthen strategic partnerships with global technology companies.

You will report to Vice President, Market Access and work a hybrid work schedule in Milwaukee, WI; Mayfield Heights, OH; Houston, TX; or Weston, FL

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Your Responsibilities:

• Global Go-to-Market
  • Translate Joint Business Plans into executable GTM strategies.
  • Develop annual activation plans for strategic technology partners
  • Lead commercialization of new joint solutions.
  • Ensure consistency across Americas, EMEA, and APAC.
• Regional Market ActivationCoordinate execution with regional sales leadership. Drive:
  • Sales plays
  • Executive events
  • Industry workshops
  • Customer adoption
  • Pipeline acceleration
• Sales EnablementBuild scalable seller readiness. In collaboration with Partner Manager, develop:
  • Plans
  • Messaging
  • Battle cards
  • Training
  • Competitive positioning
  • Industry use cases
  • Customer references
• Business Performance
  • Own execution metrics such as:
    • Pipeline creation
    • Partner-influenced revenue
    • Customer adoption
    • Campaign effectiveness
    • Seller activation
    • Commercial launch success

• Joint Business Plans consistently translated into regional execution.
• Increased partner-influenced and sourced pipeline and revenue.
• Repeatable GTM playbooks adopted globally.
• Improved seller engagement and readiness.
• Strong collaboration across regions and functions.
• Recognized as the execution engine for strategic partnerships.

The Essentials - You Will Have:

• Bachelor's degree or equivalent years of relevant experience.
• Legal authorization to work in the U.S. We will not sponsor individuals for employment visas, now or in the future, for this job opening.

The Preferred - You Might Also Have:

• 10–15+ years in industrial automation, enterprise software, cloud, or technology ecosystems.
• Experience with global technology alliances or strategic partnerships.
• Strong GTM leadership across multiple regions.
• Commercialization and product launch experience.
• Cross-functional leadership without direct authority.
• Executive presence with both internal leaders and partner executives.
• Translate strategy into measurable business outcomes. 5+ years of experience with / from organizations such as Microsoft, AWS, NVIDIA, Cisco, Siemens, Schneider Electric, Honeywell, PTC, AVEVA, Salesforce, SAP, or similar companies would be highly relevant.
• Leadership Competencies: This person should excel at:
  • Strategic thinking
  • Commercial execution
  • Cross-functional influence
  • Executive communication
  • Program leadership
  • Data-driven decision making
  • Change management
  • Organizational agility
  • Customer-centric thinking
• Representative KPIs
  • Partner-influenced pipeline
  • Joint solution adoption
  • Commercial launch success
  • Sales enablement completion and usage
  • Campaign ROI
  • Customer references
  • Executive engagement
  • Regional execution effectiveness
  • Time-to-market for joint offerings

What We Offer:

• Health Insurance including Medical, Dental and Vision
• 401k
• Paid Time off
• Parental and Caregiver Leave
• Flexible Work Schedule where you will work with your manager to enjoy a work schedule that can be flexible with your personal life.
• To learn more about our benefits package, please visit at

At Rockwell Automation we are dedicated to building a diverse, inclusive and authentic workplace, so if you're excited about this role but your experience doesn't align perfectly with every qualification in the job description, we encourage you to apply anyway. You may be just the right person for this or other roles.

This position is part of a job family. Experience will be the determining factor for position level and compensation.

#LI-Hybrid #LI-LH2

We are an Equal Opportunity Employer including disability and veterans.

If you are an individual with a disability and you need assistance or a reasonable accommodation during the application process, please contact our services team at View phone number on aiapply.co.

Rockwell Automation’s hybrid policy aligns that employees are expected to work at a Rockwell location at least Mondays, Tuesdays, and Thursdays unless they have a business obligation out of the office.