Demand Generation Content Specialist

Seeking a dynamic and results-driven Demand Generation Content Specialist, this full-time remote position will manage content strategy, email automation, paid campaign management, and CRM operations to drive demand and generate qualified leads for the company. Key responsibilities Write and publish various content types, including articles, thought leadership pieces, and sales collateral aligned with B2B SaaS buying stages Manage and optimize paid campaigns across multiple platforms while tracking performance metrics and making data-driven decisions Operate Salesforce and build automation workflows in ActiveCampaign, ensuring effective lead management and reporting Required qualifications 3-6 years of experience in demand generation, growth marketing, or content marketing within B2B SaaS, AdTech, or MarTech Hands-on experience with Salesforce for campaign management, reporting, and data hygiene Proven ability to generate qualified pipeline through content, email, and paid channels Strong writing skills across various formats, including long-form articles and sales collateral Technical proficiency in WordPress for building and updating landing pages and web content