Associate Manager Toy Marketing Barbie

Job Description Work in collaboration with the Toy Marketing Manager to manage the toy portfolio strategy, pricing, and product development pipeline. What Your Impact Will Be Develop toy strategy by segment (core, premium, collector, preschool, etc.). Manage toy pricing architecture and competitive positioning. Partner with leadership to build 3–5 year toy product roadmaps, balancing innovation and refresh cycles. Own consumer/play insights specific to toy usage and play patterns. Collaborate with Design/R&D to bring toys from concept to shelf. Assist in coordinating with regional commercial teams in gaining buy-in to global product strategies at all levels. Own toy business performance (revenue, margin, SKU productivity). Provide input to Brand Marketing on packaging, messaging, and feature storytelling. Qualifications 5+ years (3 years with MBA) experience in brand marketing (on brand or agency side), franchise management/marketing, content marketing, or purpose-driven strategy/marketing. Project management: Managing complex product development timelines. Roles in category management, product marketing, or product development. Experience partnering with design and manufacturing. Background in CPG or toy companies, ideally with exposure to retail buyer dynamics. Strong quantitative/financial skills (forecasting, pricing, SKU productivity analysis). Product strategy & roadmap: Ability to define toy segments, pricing ladders, and innovation cycles. Collaboration with design/R&D: Comfort working with creative, engineering, and manufacturing teams. Retail/channel knowledge: Ability to leverage insights to build mass, specialty, and e-commerce distribution strategies. Business & financial management: Strong grasp of SKU productivity, margin targets, and overall toy category P&L. Financial acumen: Experience with P&L at the brand or category level. Communication skills: Excellent at storytelling, presentations, and influencing senior leadership. Strong PowerPoint creation and presentation skills, proficiency in Outlook, Word and Excel. *The pay range is indicative of projected hiring range, however base pay will be determined based on a candidate’s work location, skills and experience. Mattel offers competitive total pay programs, comprehensive benefits, and resources to help empower a culture where every employee can reach their full potential. Compensation $110,000-$110,000 per year Mattel is an Equal Opportunity Employer where we want you to bring your authentic self to work every day. We welcome all job seekers, and all applicants will receive consideration for employment without regard to race, ethnicity, color, national origin, religion, sex, gender, gender identity or expression, sexual orientation, veteran and protected veteran status, disability status, and or any other basis protected by applicable federal, state or local law. Pursuant to the Los Angeles Fair Chance Ordinance and the California Fair Chance Act, qualified applicants with arrest or conviction records will be considered for employment. #J-18808-Ljbffr