Digital Marketing Specialist

Job Description

Job Description

ROLE: The Talent Growth & Content Strategist will be the driving force behind BK Behavior’s digital recruitment presence. This role will own the strategy and execution of all recruitment marketing initiatives — from social media and content creation to employer branding. This is a hands-on, creative role focused on building and nurturing a strong pipeline of talented behavior technicians and clinical staff through high-impact content and community engagement.

RESPONSIBILITIES: (Include, but are not limited to):

Recruitment Marketing & Pipeline Growth

• Develop and execute creative campaigns to attract candidates for behavior technician and clinical roles across all service states.

• Manage and grow BK Behavior’s employer brand across Indeed, LinkedIn Life, and other talent platforms.

• Partner with the recruiting and operations teams to ensure content supports open positions and hiring goals.

Content Creation & Strategy

• Plan, write, and produce high-performing blog content optimized for organic traffic and education.

• Use keyword research tools and analytics to identify content gaps and develop topics that drive traffic and candidate conversions.

• Create scroll-stopping, viral-ready content for LinkedIn, TikTok, and other social platforms that showcases company culture, career growth, and mission-driven work.

Social Media & Brand Presence

• Own the strategy and content calendar for all recruitment-related social channels.

• Stay ahead of trends, leveraging cultural moments, trends, and storytelling techniques to drive engagement.

• Building up a large presence on instagram

• Camera facing or narrating engaging videos

• Collaborate with the Director of Marketing on campaigns that highlight BK Behavior’s people, impact, and growth.

Projects & Initiatives

• Lead creative projects such as the Brand Ambassador Program and local community digital presence campaigns.

• Build relationships with current team members to spotlight authentic employee stories.

• Track campaign performance, optimize content strategy, and report on results

REQUIREMENTS:

Qualifications: Proven experience creating engaging video and written content across platforms like TikTok, LinkedIn, and Instagram; excellent writing and storytelling skills - able to capture both brand tone and human emotion; passion for BK Behavior’s mission of helping children thrive through quality ABA therapy.

Work Schedule: 36 hour general workweek, from Monday-Thursday 9:00-5:00 PM, and Fridays 9:00-1:00 PM.