SEO Lead

About ZGM Zero Gravity Marketing is a remote-first, full-service digital marketing agency headquartered in Madison, Connecticut, with team members across the country. Since 2008, we have grown into an agency specializing in SEO, Paid Media, Content Marketing, Social Media, Email Marketing, and more. We are Google Premier Partner certified, MOZ-recommended, and 5-star rated. What drives us is a commitment to strategies that are unique and driven by what works, using real-time data to attract the right audience with the right message at the right time. If you are a creative thinker who is energized by results, we want to hear from you. About the Role Zero Gravity Marketing is seeking an experienced, strategic, and forward-thinking SEO Lead to help support our clients, strengthen departmental processes, and drive the continued evolution of our SEO and Generative Engine Optimization (GEO) services. This is a hands-on leadership role that combines advanced SEO expertise, client relationship management, and operational improvements. The ideal candidate will work closely with our Vice President of SEO to support client success, mentor team members, improve workflows, and identify opportunities to leverage AI and automation to enhance our services. We’re looking for someone who is equally comfortable developing SEO strategies, presenting performance results to clients, managing escalations, and helping implement new processes that make our team more effective and efficient. What You’ll Do SEO Strategy & Client Success Develop, execute, and oversee SEO/GEO strategies that align with client goals and drive measurable results. Serve as a trusted client-facing resource, leading strategy discussions, performance reviews, and ongoing communication. Proactively manage client concerns, escalations, and performance challenges while helping maintain strong client relationships. Translate SEO/GEO data into clear, meaningful performance stories that demonstrate business impact and communicate next steps. Identify opportunities to improve organic visibility, AI search presence, traffic, conversions, and overall client performance. AI, Workflows & Departmental Improvements Work alongside the VP of SEO to develop, refine, and implement departmental workflows, SOPs, and best practices. Identify opportunities to leverage AI tools such as Claude and ChatGPT to improve efficiency, automate repetitive tasks, and enhance SEO deliverables. Help advance ZGM’s GEO and AI search optimization services as search continues to evolve. Recommend and implement process improvements that strengthen consistency, accountability, and scalability across the department. Team Leadership & Collaboration Serve as a senior-level resource for the SEO team, providing strategic guidance, mentorship, and technical support. Collaborate with the VP of SEO to maintain high standards for client deliverables, performance, and departmental execution. Partner with Account Management, PPC, Content, and Development teams to support client success. Help identify potential challenges, prioritize initiatives, and support the continued improvement of the department. What You Bring 6–8+ years of SEO experience, preferably within a digital marketing agency. Strong knowledge of technical SEO, content optimization, local SEO, analytics, and evolving GEO/AI search strategies. Significant client-facing experience, including leading meetings, presenting results, managing expectations, and resolving client concerns. Ability to interpret SEO/GEO performance data and clearly communicate insights, business impact, and strategic recommendations. Experience with Google Analytics 4, Google Search Console, Ahrefs, Looker Studio, and other SEO tools. Familiarity with AI tools such as Claude and ChatGPT, with an interest in using AI to improve workflows and service delivery. Strong organizational, communication, problem-solving, and leadership skills. Nice to Have Experience mentoring team members and improving processes or workflows. What Success Looks Like The ideal SEO Lead will help bridge the gap between client success, SEO/GEO strategy, team execution, and operational innovation. Success in this role means building strong client relationships, confidently communicating performance, proactively resolving challenges, and partnering with the VP of SEO to improve how our department operates. We’re looking for someone who takes ownership, embraces new technologies, leads by example, and is excited to help shape the future of SEO and GEO at Zero Gravity Marketing. Who Thrives Here You show up real, do the hard work with your team, and take ownership of your part without waiting to be asked. You are curious enough to challenge the default, honest enough to name what is not working, and grounded enough to work through the tough moments without losing sight of the bigger picture. You care about progress over perfection and bring both creative energy and strategic thinking to everything you do. If you are energized by results, invested in the work, and want to be part of something that is genuinely building toward something bigger, you will find your people here. Benefits ZGM offers a comprehensive benefits package designed to support you at work and beyond. Medical, dental, and vision coverage with multiple plan options HSA with company contribution for employees on a high-deductible health plan 401(k) with company contribution Paid time off, sick leave, and 11 paid holidays Volunteer day and your birthday off Monthly internet stipend Company-provided equipment Mental health resources Employee discount program through PerkSpot Location This is a fully remote, U.S.-based position. Candidates must be authorized to work in the United States and must currently reside in one of the following states: Arizona, California, Colorado, Connecticut, Delaware, Florida, Georgia, Indiana, Massachusetts, Michigan, Nevada, North Carolina, New Jersey, New Hampshire, New York, Ohio, Oklahoma, Pennsylvania, South Carolina, Tennessee, Texas, Utah, or Washington. At this time, we are only able to hire employees who reside in these states due to our current employment registrations. Equal Opportunity Zero Gravity Marketing is an equal opportunity employer. We are committed to creating an inclusive environment for all employees and do not discriminate on the basis of race, color, religion, sex, national origin, age, disability, veteran status, sexual orientation, gender identity, or any other characteristic protected by applicable law. #J-18808-Ljbffr