Director, Paid Social

Seeking alead generationexpert who is ready to architect the futureofPaid Social.Thisisn’tatraditional mediabuyerrole;we’relooking for aDirector, Paid Socialto build a high-octane marketing engine.You’llown alargeannual budget,lead a talented team,anddesign the creativeand audiencestrategies that will redefine lead generation in 2026. If you treatad spendlike your own capital and see AI as your greatest multiplier,let’stalk. You’lllead our Paid SocialAdvertising programs with a focus on customer acquisition and high-qualityB2Clead generation for home services (e.g., home remodeling, roofing, window replacement). You’llset the vision and direction for your team - mentoring and coaching to create a culture of continuous improvement; challenging the status quo, testingnew ideas, learning from results,leading the integration of AI tools into ourworkflows,and iterating to drive meaningful improvements. Youaren'tjust managing campaigns; you are building anAI-enabledmarketing engine that drives high-quality lead generation for our home services business. This role will be at the epicenter of substantial growth in our home services business, driving the critical audience acquisition strategies to fulfill the ever-increasingdemand from our clients. What you will do: Own& Evolve the Performance Strategy Lead the end-to-end planningand execution of our paid social media strategy - managing a25M+dollarbudget across social and native advertising. Championa test-and-learn culture, designing experiments, measuring results, and operationalizing wins across channels and markets with a high degree of urgency. Serve asourPaid Social marketing industry leader and expert Drive Channel Performance Regularly dive into the data yourself: spotting anomalies, identifying insights, and turning them into actionable improvements with your team. Continuouslyoptimizespend, targeting, creative, and bidding strategies to hit CPL, quality, and lead volume goals. Lead the team inleveragingAI tools to develop and test new creative assets, including static image ads and video ads. Collaborate closely with Sales, Product, and Creative to align goals and improve KPIs. Scale,Lead,&Mentorthe Team Coach and develop a high-performing team, with clear growth paths, regular feedback, and ongoing skills development. Scale the function in 2026, including defining roles, hiring, and levelingcapabilities as spend and business needs grow. AI Integration &Tooling Audit and implement AI-driven tools (e.g., Midjourney, Canva Magic Studio, Jasper, or specialized ad-tech) to accelerate the production of high-performing static and video assets. Stay at the forefront of "Alpha" and "Beta" AI features within Meta, TikTok, and YouTube (Advantage+, Predictive Audiences, etc.). Robust Reporting Deliver clear insights and performance updates to senior leadership with recommendations and next steps: deep analysis, attribution learning, and forecasting Ensure daily and weekly performance reporting isaccurate,timely, and actionable Who You Are PerformanceMarketing Expert :10+years in performance marketingwith a focus on paid social. LeadGenerationExpert :Experience in high-volume;high-intentB2Clead generation isamust. Experience in HomeServicesis a strongplus. Platform Power User :Expert-level knowledge of MetaAdsaswell asotherpaidsocial platforms. Analytical Mindset :You treat every addollar like your own and use datato drive your "test-and-learn" roadmap. AI Practitioner :Youdon’tjust talk about AI; you use it.YouareAI-native—notjust“AI-aware.”Youdesign, own, and evolve agentic workflows that dramatically expand your leverage. Education :BS/BA in Marketing, Business, or a technical field (Computer Science or Data Analytics background is a huge plus). Compensation: $150,000 - 185,000 + a bonus plan Compensation will bedeterminedby factors including knowledge andapplicableskills, role-specific qualifications, market location, and experience. Life at Buyerlink: Take part in our Service Days program - where you'll be rewarded with paid time off for volunteering and making a positive impact in your community. Join forces with our diverse Global Community and connect with team members from all over the world. We offer a comprehensive extended health benefits package to ensure your total well-being. We're dedicated to your professional growth and will support you every step of the way on your career path with ongoing Professional Development opportunities. Enjoy delectable, complimentary lunches, and participate in exciting team events in-office Who we are: Buyerlink perfectly matches businesses to consumers at the moment of intent, delivering performance-based marketing across any industry. From leading the market in new car sales to powering demand for home services nationwide, Buyerlink scales with what businesses need. As a One Planet Group company, Buyerlink proves that business success and the betterment of humanity advance together. Privacy: Privacy: The types of Personal Information we may collect (directly from you or from Third Party-sources) and our privacy practices depend on the nature of the relationship you have with Buyerlink and the requirements of applicable law. We endeavor to collect information only relevant for the purposes of processing. As part of our recruitment process, certain roles at Buyerlink may include a technical or skills-based assessment administered through an approved third-party provider. In some cases, and only with your explicit consent at the time of testing, AI-based proctoring or monitoring (such as webcam, screen activity, or behavioral signals) may be used to help maintain assessment integrity. 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