Product Marketing Director

Whitecap Search is seeking a dynamic and strategic leader to drive growth by transforming market opportunities into actionable business strategies. This role is pivotal in aligning cross-functional teams to capture emerging opportunities, ensuring the successful lifecycle management of products from conception to commercialization and beyond. The ideal candidate will be a proactive problem-solver, adept at navigating fast-paced markets and turning insights into tangible business results.

Key Responsibilities

Product & Portfolio Strategy

• Maintain an obsessive focus on customers, competitors, and evolving market dynamics to identify opportunities early and inform product and portfolio decisions.
• Develop and manage product and portfolio strategies that support company growth objectives.
• Identify, size, and prioritize opportunities using customer insights, market trends, competitive intelligence, operational feasibility, and financial potential.
• Build product roadmaps and recommend where to invest, optimize, expand, simplify, or discontinue.

Product Development & Commercialization

• Lead product initiatives from concept through commercialization, launch, and performance follow-up.
• Define product requirements, value propositions, target customers, pricing considerations, and launch objectives.
• Partner with R&D, Operations, Commercialization, and other stakeholders to ensure products are feasible, scalable, and aligned with business goals.
• Drive cross-functional alignment on priorities, timelines, risks, trade-offs, and key decisions.

Commercialization, Sales Enablement & Performance Support

• Ensure products are sales-ready with clear positioning, customer value propositions, pricing rationale, sales tools, launch materials, and customer-facing support.
• Partner with Sales and Marketing to develop and refine customer presentations, sales stories, training materials, and selling tools.
• Participate in key customer meetings, sales calls, and commercialization discussions as needed to support adoption and remove barriers to success.
• Gather feedback from customers, sales teams, and internal stakeholders to improve product positioning, messaging, and support materials.
• Serve as the product expert for internal teams and customer-facing discussions.

Business Analysis & Portfolio Performance

• Monitor product, category, and portfolio performance through sales, margin, velocity, distribution, SKU productivity, and other key metrics.
• Track post-launch performance against revenue, margin, distribution, customer adoption, and strategic objectives.
• Develop business cases, dashboards, and recommendations that improve performance and guide decision-making.
• Recommend and drive corrective actions when initiatives are not delivering expected results.
• Identify opportunities for optimization, innovation, simplification, or expansion based on data, market insights, and business priorities.

Cross-Functional Leadership

• Lead by influence across Sales, Marketing, R&D, Operations, Finance, Commercialization, and Leadership.
• Communicate priorities, recommendations, risks, results, and next actions clearly to stakeholders.
• Drive accountability and momentum so initiatives move efficiently from opportunity to launch and continue progressing toward intended results.

Required Qualifications

• Bachelor's degree in Business, Marketing, or related field.
• 8 years of experience in Product Management, Category Management, Marketing, Commercialization, or a related discipline.
• Strong analytical, financial, and business acumen.
• Experience developing business cases, product strategies, and go-to-market plans.
• Ability to translate market insights into actionable business recommendations.
• Proven success leading cross-functional initiatives and influencing without direct authority.
• Excellent communication, presentation, organization, and project management skills.

Preferred Qualifications

• Food, beverage, ingredient, foodservice, retail, club, private label, or client experience.
• Experience with syndicated data, customer insights, category analytics, shipment data, or sales performance reporting.
• Familiarity with commercialization, product development, launch processes, and sales readiness requirements.
• Experience with pricing strategy, portfolio management, opportunity sizing, and value proposition development.

Disclosure: The hourly rates and/or salaries listed may or may not reflect total compensation packages including bonus and fringe benefits, etc., nor are the advertisement(s) posted guarantee of certain compensation package for position or bona fide offer of employment. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, or protected veteran status and will not be discriminated against on the basis of disability.