Senior Director, Product Management, Drive & Land Traffic

What’s the role?

Senior Director of Product, Drive & Land Traffic at Etsy’s Growth Group helps shape how people find Etsy, engage with the marketplace, and return over time. You’ll guide the roadmap for offsite surfaces, landing experiences, and lifecycle engagement, making every interaction feel relevant and inspiring.

Collaborate closely with Product Managers, Engineering, Design, Marketing, Machine Learning, Data Science, Research, and Finance to deliver meaningful, scalable solutions.

Responsibilities

• Set and share a clear vision for growth, engagement, and marketing innovation.
• Translate strategy into priorities and measurable outcomes for your team.
• Shape and adjust the product roadmap, balancing short-term results with long-term growth.
• Partner with Marketing to improve channel performance and user experiences.
• Apply machine learning, personalization, and testing to deliver relevant experiences.
• Collaborate with Engineering, Design, Data Science, Analytics, and Research to build scalable solutions.
• Establish routines that encourage learning, experimentation, and accountability.
• Coach and mentor Product Managers.
• Represent your portfolio in executive discussions and planning meetings.
• Support Etsy’s mission, ensuring growth strategies benefit buyers, sellers, and the marketplace.

Day‑to‑Day Activities

• Plan product strategy across the growth funnel, including acquisition, engagement, and reactivation.
• Design personalized experiences powered by machine learning.
• Develop marketing systems, including feeds, indexing, audience signals, and campaign automation.
• Enable creators and influencers to drive traffic and discovery.
• Build landing and entry experiences that guide buyers to engaging onsite journeys.
• Help sellers promote shops and listings through Etsy’s marketing channels.
• Create content systems that combine human curation and algorithmic recommendations.

Leadership

• Set strategy and contribute to company-wide priorities.
• Build inclusive, high-performing teams and support future product leaders.
• Raise standards for product quality, testing, and customer understanding.
• Provide clarity in uncertain situations and guide teams with care.
• Balance bold innovation with responsible marketplace stewardship.

Qualifications

• 12+ years in product management, including leading teams of Product Managers.
• Managing large-scale growth portfolios in fast-paced marketplaces or consumer tech.
• Experience with marketing, engagement, landing page optimization, and conversion.
• Using data, testing, and machine learning to create measurable impact.
• Comfort working across teams and aligning stakeholders across Product, Marketing, Finance, and Engineering.
• Ability to switch between strategic and operational thinking.
• Clear, motivating communication that inspires teams.
• Managing revenue impact and navigating trade-offs thoughtfully.
• A genuine connection to Etsy’s mission, with enthusiasm for people-centered commerce.

Benefits

Salary Range: $278,000.00 – $362,000.00. Eligible for equity package, annual performance bonus, and competitive benefits that support you and your family.

Equal Employment Opportunity

Etsy is a proud equal opportunity workplace. We are committed to equal employment opportunity regardless of race, color, ancestry, religion, sex, national origin, sexual orientation, age, citizenship, marital status, disability, gender identity or veteran status, or any other characteristic protected by applicable law. If, due to a disability, you need an accommodation during any part of the application or interview process, please let your recruiter know. While Etsy supports visa sponsorship, sponsorship opportunities may be limited to certain roles and skills.