BRAND MANAGER 1 - LA VICTORIA & DONA MARIA

Job Description

Job Description

Are you looking to join one of the fastest growing Mexican food companies in the US? Here at MegaMex Foods, our purpose is to Reimagine Mexican Flavors . MegaMex was born in 2009, and we have found our niche in bringing unique and traditional Mexican flavors to dinner and restaurant tables around the world. At the core of who we are is Together – Juntos . Together , we will bring the spirit of Mexico to every table.

We value different backgrounds and work experiences as they provide new ideas and ways to Reimagine Mexican Flavors. We aim to drive a culture where everyone feels valued, respected, safe, and free to be themselves. We are Juntos !

The Brand Manager – LA VICTORIA® and DONA MARIA® helps unlock potential sources of growth through holistic brand management, disciplined P&L leadership, and impactful innovation. This role helps build brand strategy and execution across the full marketing mix while driving sustainable, profitable growth for a $63MM business delivering $21MM in gross profit .

The Brand Manager will own the LA VICTORIA® and DONA MARIA® strategy and put it into action by leading cross‑functional partners to deliver the everyday business, fuel close‑in innovation, and strengthen brand equity with consumers and customers.

PRINCIPAL ACCOUNTABILITIES

Major End Results (Primary Duties):

Potential Sources of Growth Strategy & Holistic Brand Leadership

• Renovate LA VICTORIA® and explore DONA MARIA® portfolio expansion by delivering a cohesive, consumer‑led brand strategy spanning brand positioning, portfolio architecture, communication, innovation, and in‑market execution.
• Develops the annual and multi‑year operating plan, integrating brand strategy, innovation pipeline, financial targets, and commercialization plans.

P&L Ownership & Business Management

• Manages the LA VICTORIA® and explore DONA MARIA® P&L, including forecasting, pricing, promotional strategy, trade spend, A&P investment, and gross margin delivery.
• Monitor and analyze volume, market share, profit drivers, and competitive dynamics to inform decisions and optimize growth.
• Strong financial and consumer research data understanding, make decisions based on data

Close ‑In Innovation & Portfolio Management

• Lead close‑in innovation and renovation to fuel near‑term growth while strengthening brand equity.
• Partner with R&D, Supply Chain, and Operations to bring consumer‑relevant, margin‑accretive innovation to market on time and on budget.
• Drive portfolio optimization, including SKU rationalization and mix management, to improve simplicity and profitability.

Marketing Execution & Integrated Activation

• Oversee development and execution of integrated marketing plans across advertising, media, digital, social, shopper marketing, and customer programs.
• Lead agency partners to deliver creative that strengthens brand distinctiveness and drives performance.
• Ensure flawless execution across retail channels (grocery, mass, club, dollar, and e‑commerce).

Cross ‑Functional Leadership & Influence

• Influence without authority and lead complex initiatives through strong communication, data‑driven decision‑making, and collaboration.

Lead cross-functional team to deliver brand/product line level P&L through gross margin and recommends and executes changes and actions in order to deliver upon expectations.

Supervisory Responsibilities No direct supervisory responsibilities. This position is responsible for leading a cross-functional team that will include consumer insights, R&D, Supply Chain, Operations, Trade Marketing and Finance.

Qualifications :

• Education: BA/BS Degree required. MBA a plus. Written and spoken Spanish language skills a plus.

• Five to seven years of marketing and product development or related experience, preferably with a food or beverage company in the consumer packaged goods industry

• Strong working knowledge and understanding of the food industry

• Ability to develop consumer insights based on financial and consumption data and research

• Ability to apply leadership, strategic thought and innovation to new product development and business opportunities

• Forecasting skills

• Excellent analytical, problem solving and evaluation skills

• Outstanding project management skills

• Solid financial analysis, planning, budgeting, and costing abilities/experience

• Strong leadership and interpersonal skills

• Excellent verbal and written communications and oral presentation skills

• Highly effective ability to collaborate, negotiate, influence, and network with a wide range of diverse groups, including senior leadership, management, external customers, vendors

• Able to thrive within a multi-project, cross functional environment

• Highly organized, self-starter with the ability to manage projects with limited oversight.

Education and/or Experience: B.A. / Master's degree (M. B. A.) or an equivalent; and three plus years related experience and/or training; or an equivalent combination of education and experience.

Language Skills: Excellent written and verbal communication skills. Fluency in Spanish is a plus.

Mathematical Skills: Basic forecasting, costing and P&L skills.

Reasoning Ability: Ability to define problems, collect data, establish facts, and draw valid conclusions from a large amount of data.

Computer Skills: To perform this job successfully, an individual should have knowledge of most commonly used business systems and software applications in addition to Windows Office and how these systems relate to business processes. Knowledge of using and reading IRI/Nielsen sales tracking tool.

Physical Demands: The physical demands described here are representative of those that must be met by an employee to successfully perform the essential functions of this job. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.

While performing the duties of this Job, the employee is regularly required to sit and talk or hear. The employee is frequently required to use hands to finger, handle, or feel. The employee is occasionally required to stand; walk and reach with hands and arms. The employee must occasionally lift and/or move up to 10 pounds. Specific vision abilities required by this job include close vision and color vision.

Work Environment: The work environment characteristics described here are representative of those an employee encounters while performing the essential functions of this job. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions. While performing the duties of this job, the employee is occasionally exposed to risk of electrical shock. The noise level in the work environment is usually moderate.

What we offer:

• Top-tier Medical, Dental, Vision, and Voluntary benefit plans
• Company-Matched 401K Retirement plan
• Bonus & Referral programs
• Time-Off benefits for Holidays, Vacation & Sick
• Career Development, Training, and Opportunities
• Engagement & Team-Building Events

Statements & Disclaimers:

MegaMex is an equal opportunity employer (EOE). All applicants will receive fair and impartial consideration, without regard to race, religion, color, sex, gender identity, sexual orientation, age, disability, national origin, veteran status, genetic data or any other basis covered by federal, state, or local law.

MegaMex Foods is a drug-free workplace. All candidates are required to successfully pass a background & drug screen as a condition of employment.

MegaMex Foods is an E-Verify employer. All applicants must be eligible to work in the United States without restrictions for any employer at any time.

Reasonable accommodation may be made to enable individuals with disabilities to perform the essential functions upon request. Please contact the MegaMex Foods Human Resources team for further details.

The above statements are intended to describe the general nature and level of work being performed by people assigned to this classification. They are not intended to be constructed as an exhaustive list of all responsibilities, duties, and skills required of personnel so classified.