Sr. Ads Product Marketing Manager

Save Saved Sr. Ads Product Marketing Manager - San Francisco / Remote - tvScientific - Regular Share - - - Apply Now Description About Pinterest: Millions of people around the world come to our platform to find creative ideas, dream about new possibilities and plan for memories that will last a lifetime. At Pinterest, we’re on a mission to bring everyone the inspiration to create a life they love, and that starts with the people behind the product. Discover a career where you ignite innovation for millions, transform passion into growth opportunities, celebrate each other’s unique experiences and embrace the flexibility to do your best work. Creating a career you love? It’s Possible. At Pinterest, AI isn't just a feature, it's a powerful partner that augments our creativity and amplifies our impact, and we’re looking for candidates who are excited to be a part of that. To get a complete picture of your experience and abilities, we’ll explore your foundational skills and how you collaborate with AI. Through our interview process, what matters most is that you can always explain your approach, showing us not just what you know, but how you think. You can read more about our AI interview philosophy and how we use AI in our recruiting process here . tvScientific by Pinterest is the Performance TV platform built for advertisers who want to drive measurable business outcomes. We combine media buying, optimization, measurement, and attribution in one platform to make CTV a more accountable, effective performance channel.

As a Product Marketing Manager on the tvScientific by Pinterest team, you’ll lead go-to-market strategy for Measure and Optimize product areas. You’ll partner with Product, Data Science, Sales, Marketing and Pinterest Ads teams to turn complex advertising capabilities into clear customer value and adoption programs. This is a strategic, hands-on role at the intersection of CTV, measurement, optimization and advertising technology. What you’ll do: - Develop and execute end-to-end go-to-market strategies for Measure and Optimize product units, including audience definition, positioning, messaging, launch planning, promotion, enablement, and post-launch adoption. - Translate complex technical product capabilities, measurement methodologies, and performance insights into clear, differentiated customer value propositions and narratives for advertisers, agencies, and internal teams. - Partner with Product, Data Science, and other cross-functional teams to synthesize customer, market, competitive, and product-performance insights that inform product strategy, prioritization, and commercialization. - Turn data science and analytics insights into credible, market-ready stories that demonstrate the value of specific platform capabilities, with appropriate proof points, methodology, and caveats. - Create launch and enablement materials, including positioning frameworks, messaging guides, sales decks, one-pagers, FAQs, product pages, release communications, and training content. - Lead cross-functional launch working groups; establish clear owners, milestones, dependencies, and escalation paths to ensure launch readiness and high-quality execution. - Partner with commercial teams to identify adoption barriers, monitor launch and adoption metrics and use feedback and performance data to improve messaging, enablement and future go-to-market programs. - Use AI thoughtfully to synthesize customer, market and performance information and automate repeatable content-development tasks, while validating accuracy, protecting sensitive information and retaining ownership of final outputs and decisions. ” What we’re looking for: - A minimum of 5 years of experience in product marketing, go-to-market strategy, or a closely related role in ad tech, CTV, performance marketing, or B2B SaaS.