Director, Media Planning & Effectiveness

Overview:

Foot Locker is looking for a passionate and strategic  Director of Media Performance Analytics to join our North America Media team. In this dynamic role, you will be at the forefront of driving media performance through the analysis of key performance indicators (KPIs) and the identification of opportunities to enhance efficiency, customer acquisition, and retention. You will lead a small, talented team while collaborating with cross-functional partners, particularly with our media analytics partner, Measured, to inform media pacing and traffic forecasts. Additionally, you'll develop and manage our A/B testing roadmap and educate internal teams, agencies, and media partners on best practices in media analytics and reporting. By joining us, you will have the opportunity to work with our Banner Marketing teams, Loyalty teams, as well as Data Analytics and Data Science teams, leveraging your insights to cultivate a culture of growth and innovation.

Our global house-of-brands inspires and empowers youth culture. Relentlessly committed to fuel a shared passion for self-expression, we create unrivaled experiences at the heart of the sport and sneaker communities through the power of our people. If you want to be a part of something bigger than you can imagine, you’ve come to the right place. To learn more about the incredible impact we’re making on both our local and global communities,  Click Here!

Responsibilities:

• Data Analysis & Reporting: Leverage quantitative and qualitative data to evaluate media performance strategically and tactically, producing actionable insights that guide decision-making.
• Forecasting & Budget Management: Collaborate with the media team to utilize data and trend analysis for accurate traffic and budget pacing forecasts.
• Insight Communication: Effectively report findings to stakeholders, providing forward-looking insights that drive action and alignment across teams.
• Cross-Functional Collaboration: Champion A/B testing processes across media and CRM teams and implement personalization strategies to ensure the right media reaches the right customers.
• Knowledge Sharing: Maintain up-to-date knowledge of digital marketing trends and research industry news, nurturing an environment of learning and sharing within the organization.
• Analytics Expertise: Build expert-level understanding of customer and commerce analytics using tools such as SQL, Power BI, and manage our partnership with Measured.
• Team Development: Lead, mentor, and develop team members in media analytics practices, fostering a collaborative and high-performance culture.

Qualifications:

• Bachelor’s degree preferred but appropriate combination of education and related training/experience will be considered
• 10+ years of experience in an analytical role handling customer and media performance data
• Strong knowledge of the scientific process and a sense of curiosity
• Be comfortable in ambiguous analytical situations, making and evaluating assumptions, and presenting findings to others.
• Excellent written, verbal and communication skills along with an understanding of how to tell a complete story through data. Not just listing numbers and metrics
• Knowledge of varying analytical disciplines. Examples include: Customer, ecommerce and retail sales data. Conversion optimization concepts, Customer Lifecycle and User Experience analysis.
• Advanced Excel skills and some SQL knowledge; Python is a plus but not required
• Knowledge of advanced statistics, data manipulation, and research methods preferred
• Ability to perform statistical analysis of A/B/N tests
• Must be able to think both creatively and critically
• Must be highly motivated and be able to work both independently and in a team environment

At Foot Locker, we value innovation, authenticity, and integrity in all that we do. To uphold the security and fairness of our hiring process, we ask that candidates refrain from using AI tools, including ChatGPT, during interviews and assessments. To ensure a smooth and secure experience, please review the following guidelines:

• Cameras must be on for all virtual interviews.
• AI tools are strictly prohibited during interviews or assessments.

We appreciate your understanding and cooperation as we work together to create a transparent and equitable hiring experience.

Benefits:

The annual base salary range is $150000-$180000 This range represents the anticipated low and high end of the salary for this position. This role is also eligible to receive short term incentives that align with individual and company performance. Salary will be determined by the education, experience, knowledge, skills, and abilities of the applicant, internal equity, and alignment with market data. Salary is one component of the Foot Locker, Inc. total compensation package, which includes the below.

 

Foot Locker Benefits :

• Employee Discount
• Paid Time Off
• Medical | Dental | Vision Coverage
• 401(k) | Roth 401(k)
• Stock Purchase Plan
• Life Insurance
• Flexible Spending Account
• Opportunities for Advancement
• Tuition Reimbursement for Qualified Courses
• Strong Company Culture
• Employee Resource Groups