Product Marketing Manager

Product Marketing Manager

Relias LLC Morrisville, 1010 Sync St, Suite 100, United States hybrid USD 100,000 - 120,000 (Yearly)

Are you looking for a high energy, strategic, and fast-paced position with an impactful and mission-driven company? Join Relias, the company changing lives throughout the world by helping healthcare organizations improve their clinical and financial outcomes!

The Product Marketing Manager is responsible for internal and external enablement needed to drive commercial success of assigned portfolio. This person builds GTM strategies, package variations (or bundles) that solve customer needs and articulate customer outcomes. They monitor bookings and renewal KPIs, diagnose reasons for success or lack thereof, and refine enablement assets. They work cross-functionally to create go-to-market strategies and plans to drive bookings and renewals goals for their assigned portfolio.

What You'll Do:

• Responsible for relevant portfolio understanding including industry trends, competitor trends, customer profiles and buyer personas
• Uses market research and intel work as well as direct interaction with the market and buyers (e.g. conferences and trade shows)
• Connects with client-facing colleagues and effectively uses internal data sources to supplement understanding
• Listen and synthesize insights about client-facing messaging effectiveness applying changes to enablement as necessary and surfacing customer perspective insights
• Engages in customer advisory and feedback initiatives
• Responsible for understanding how products and services are performing in market, monitoring trends, understanding product competition, leveraging feedback to build necessary enablement assets especially as market needs or audiences shift
• Maintain close feedback channels with sales and client success to identify future enablement needs and to bring anecdotal data points about product / market fit and market needs to product marketing for consideration
• Evaluates and updates or creates new sales collateral and assets for existing products to support sales pipeline and bookings, and marketing campaigns (e.g., presentations, sales sheets, case studies, video assets, product battlecards)
• Work closely with Growth Marketing and Content Marketing to develop assets to support successful marketing campaigns
• Continuously update Relias.com and other owned website pages to reflect necessary product positioning/strategy to support search, traffic, and lead conversion needs for the product
• Partner with Events to ensure the right messaging strategy and collateral assets are available for trade shows based on relevant audiences for the products
• Builds product and service solution packages that are mapped to customer needs and outcomes
• Stays informed about product enhancement releases via Release Readiness and updates enablement as needed for customer vertical
• Works with pricing team to develop and deploy appropriate package price points
• Develops package collateral and enablement necessary such as messaging, sales sheets, presentation, video assets, case studies
• Other duties as assigned

Lead cross-functional GTM launch and other initiatives

Lead projects that support commercialization priorities, customer vertical growth strategies, and go-to-market execution

Coordinate activities across Product, Sales, Growth Marketing, Client Success, and other stakeholders to ensure alignment on priorities, timelines, and deliverables

Drive adoption of product marketing standards, processes, and best practices that improve consistency, scalability, and business outcomes

Support launch readiness activities, strategic planning efforts, and special initiatives associated with portfolio growth and customer expansion opportunities

Identify opportunities to improve product marketing effectiveness through automation, process improvements, and enhanced cross-functional collaboration

Qualifications You've Got What It Takes If You Have:

• Bachelor's degree
• 5+ years experience in product marketing, marketing, commercialization, go-to-market strategy, sales enablement, product management, market intelligence, or related field.
• Experience supporting product launches, positioning, messaging, sales enablement, or commercialization efforts
• Experience working cross-functionally with Product, Sales, Marketing, and Customer-facing teams
• Skill in developing customer- and market-informed go-to-market strategies
• Ability to translate customer, market, and product insights into commercially effective enablement
• Skill in creating and optimizing sales and marketing enablement assets
• Ability to assess product, solution, and go-to-market performance and recommend improvements
• Skill in designing customer-focused solution packages and commercialization strategies
• Ability to lead cross-functional commercialization and go-to-market initiatives
• Influences decisions and drives execution without direct authority
• Ability to continuously improve product marketing effectiveness through data, feedback, and process optimization

It Would Be Nice If You Had:

• Experience in B2B SaaS, healthcare technology, HR technology, workforce enablement, or related industries
• Experience leading cross-functional go-to-market or launch projects
• Experience working on market / competitive research, pricing and packaging, multi-solution portfolio products

Relias is an Equal Opportunity Employer and a Drug-Free workplace. Relias welcomes and encourages applications from people with disabilities and is happy to make reasonable accommodations in all aspects of the selection process. If you are an individual with a disability and require reasonable accommodation to complete any part of the job application process, please visit our career page for instructions. Relias values collaboration and wants to ensure that our team members have opportunities to work with their teams regularly for professional development opportunities. Our flexible hybrid work environment requires that you live in the state of North Carolina, within a commutable distance to our office (~1-hour commute). You would be expected to work in our Morrisville, NC Headquarters approximately 30/40 days/quarter. All your information will be kept confidential according to EEO guidelines.