Content Creator

Company Description CRKT® (Columbia River Knife & Tool®), founded in 1994, is a knife and tool company built on innovation and integrity. The team is committed to creating products that inspire users and are built to endure real-world use. CRKT® collaborates with leading designers worldwide to bring unique, high-performing tools to market. The company operates on a simple principle: to provide customers with Confidence in Hand®, delivering reliability, quality, and thoughtful design in every product.

SUMMARY

We are looking for a hands-on Content Creator to own and elevate our digital content across multiple channels. This role is ideal for a highly capable and technically proficient visual storyteller who can manage an in-house studio, shoot polished product photography, produce short- and long-form video, and create content that performs across digital and physical channels. The Content Creator role is expected to contribute to creative ideation and concept development in addition to execution. Experience or deep interest in the knife, outdoor, EDC, tactical, tools, gear, or enthusiast product categories is highly valuable. This is not a “social media only” role. It is a full-stack production role for someone who can plan, shoot, edit, organize, and deliver content that supports launches, campaigns, retail sell-in, e-commerce merchandising, social growth, and brand storytelling. Candidates must provide a link to portfolio of work to be considered for this position.

ESSENTIAL DUTIES AND RESPONSIBILITIES

include but are not limited to the following – In-House Studio and Asset Library Ownership Own the day-to-day operation of the in-house studio, including camera, lighting, audio, backdrops, props, surfaces, storage, and production workflows. Develop repeatable studio setups for product photography, lifestyle imagery, tabletop video, talking-head content, product demos, and social-first content. Create efficient workflows for shot lists, file naming, asset storage, editing, versioning, delivery, and archiving. Help establish and maintain consistent visual standards for product photography and video. Own and maintain internal asset library. Product Photography & Go-To-Market Assets Produce high-quality product photography for e-commerce channels, retailer assets, email campaigns, paid media, social content, presentations, and sales support. Support go-to-market campaigns by producing launch assets for new products, seasonal campaigns, promotions, collaborations, and key retailer moments. Work cross-functionally with marketing, product, sales, e-commerce, and customer service teams to ensure assets support both brand storytelling and commercial needs. Video Production Plan, shoot, and edit video content ranging from quick-turn social clips to polished brand and product storytelling. Pre-production responsibilities include scripting, developing storyboards and shot lists. Produce short-form content for channels such as Instagram Reels, TikTok, YouTube Shorts, Facebook, and LinkedIn. Produce longer-form content for channels such as YouTube, product education pages, retailer support, sales presentations, launch campaigns, and brand storytelling. Create product demos, feature walkthroughs, how-to content, comparison videos, founder/designer stories, behind-the-scenes content, event recaps, and campaign content. External Production & Post-Production Management Build and maintain a trusted network of freelance and agency partners who can support overflow needs, including freelance editors, motion designers, retouchers, photographers, videographers, sound mixers, and production partners. Oversee outsourced post-production workflows, including video edits, color correction, sound cleanup, motion graphics, captions, retouching, etc. In collaboration with Marketing Manager, manage out-of-house photo and videoshops, including pre-production planning, creative direction, location coordination, talent/product needs, shot lists, schedules, and on-set priorities. Participate in creative ideation and concept development with marketing team and across departments. Collaborate with sales and e-commerce teams to understand what content helps reduce friction, answer common buyer questions, and improve conversion. Partner with the marketing team to identify opportunities from product launches, trends, customer questions, retail moments, events, collaborations, and user-generated content.

THE IDEAL CANDIDATE

3+ years of experience creating photo and video content for brands, products, agencies, publishers, retailers, or creator-led channels. Strong understanding of what performs on digital channels, including hooks, pacing, thumbnails, captions, format, aspect ratio, platform behavior, and audience expectations. Strong hands-on photography and video production skills, including camera operation, lighting, composition, audio basics, editing, and exporting for multiple formats. Experience shooting physical products, ideally in categories such as knives, outdoor gear, tools, EDC, sporting goods, apparel, accessories, consumer goods, or lifestyle products. Proficiency with Adobe Creative Cloud, especially Premiere Pro, Lightroom, Photoshop, and After Effects, or Davinci Resolve and Fusion. Equivalent tools may be considered. Comfortable working in a lean team where one person may act as producer, shooter, and editor. Be an all-around operator. Ability to manage multiple shoots, deadlines, file deliveries, edits, and stakeholder requests without losing organization. Strong communication skills and ability to work with cross functionally with sales, product, e-commerce and leadership teams.

SUPERVISORY RESPONSIBILITIES

This position has no supervisory responsibilities.

TRAVEL REQUIREMENTS

Travel up to 20% is required for this position, sometimes over weekends. Ability to travel via commercial aircraft required.Possible travel could include two to three trips annually to trade shows and other consumer events.

QUALIFICATIONS

To perform this job successfully, an individual must be able to perform each essential duty satisfactorily. The requirements listed above are representative of the knowledge, skill, and/or ability required. Reasonable accommodation may be made to enable individuals with disabilities to perform the essential functions. EDUCATION and/or EXPERIENCE A four-year college degree in Film, Marketing, Communications or related field.

CERTIFICATES, LICENSES, REGISTRATIONS

None required.

PHYSICAL DEMANDS

The physical demands described here are representative of those that must be met by an employee to successfully perform the essential functions of this job.While performing the duties of this job, the employee is regularly required to stand; walk; sit; type; reach with hands and arms; and talk or hear.The employee must occasionally lift and/or move up to 40 pounds.Specific vision abilities required by this job include close vision for information presented on monitors in electronic form or printed on paper.

WORK ENVIRONMENT

The work environment characteristics described here are representative of those an employee encounters while performing the essential functions of this job in an office setting.The noise level in the work environment is usually moderate. #J-18808-Ljbffr CRKT (Columbia River Knife & Tool)