Event Marketing Specialist

Position Overview

The Events Marketing Specialist supports the planning and delivery of NWS events, working closely with the Events Marketing Manager and cross-functional partners. Ensures high-quality customer experiences and supports performance tracking and reporting across events.

Key Responsibilities

Event Coordination & Logistics

· Plan and coordinate tabletops, golf tournaments, local sponsorships, and other recurring regional events

· Coordinate registration, sponsorship deliverables, vendor communications, and purchasing

· Prepare event briefs, schedules, packing information, and communications with participating Sales team

· Maintain event records, asset needs, budget tracking, and event calendars

· Manage accurate event records and support post-event reporting

· Support logistics and take an active role in setup, attendee experience, and on-site coordination for tradeshows and symposiums

· Additional duties as needed

Cross-Functional Collaboration

• Collaborate with Digital Marketing in event promotion and follow-up messaging.

• Collaborate with Channel Marketing for partner-supported event campaigns.

Event Materials and Logistics

· Help coordinate booth materials, giveaways, signage, and lead-capture needs

· Coordinate with warehouse team on packing, shipping, returns, and event-material requirements

· Pack event materials and supplies when needed, ensuring they are organized and ready for shipment.

· Keep event materials organized and properly stored in the warehouse

Promotion and Performance Tracking

· Work with Events Marketing Manager, Digital Marketing and Channel Partner Marketing to plan event promotion and coordinate partner deliverables.

· Contribute ideas and event details for promotional materials and communications, coordinating with the relevant marketing partners.

· Collect post-event files, attendance, invoices, photos, and sponsor deliverables for post-event review.

· Maintain event and lead records within CRM system and share useful observations from event results.

Qualifications

Education and Experience

· Bachelor's degree in marketing, communications, event management, business, or a related field

· Approximately 2-3 years of event planning, tradeshow coordination, experiential marketing, or field marketing support.

· Proven experience managing logistics for multiple concurrent events, including shipping, and booth setup.

· Experience supporting promotional activities, content preparation, and pre/post-event communication.

· Comfort working with cross-functional teams, including Digital Marketing, Channel/Vendor teams, Sales, and Operations.

Skills

· Proficiency with event coordination tools or project management platforms (e.g., Trello, Microsoft Planner and List).

· Strong proficiency in Microsoft Office, especially Excel and PowerPoint.

· Familiarity with CRM and lead capture tools (e.g., Salesforce, HubSpot) for recording attendee data and tracking follow-up.

· Highly organized, with the ability to manage and track tasks independently.

· Ability to stay focused under pressure and meet deadlines in a fast-paced environment.

· Strong time management skills with a focus on preparation, checklists, and proactive issue resolution.

· Maintains a high standard of professionalism and attention to detail in all event touchpoints.

· Experience with design tools such as Adobe Creative Cloud or Canva is an asset.

Work Arrangement and Travel

· Hybrid position requiring two days per week in the office (located in Westmont, IL)

· Ability and willingness to travel up to 50%, including nights and weekends as needed.

· Access to a vehicle