Director, Digital and Programmatic - Pharma

Directors are responsible for setting the strategic direction for assigned brands within the dentsu portfolio, overseeing a team of digital and programmatic team members who support the dentsu agency brands, including Carat, dentsuX, and iProspect. They possess in-depth knowledge of the programmatic and direct digital landscape and are proficient with multiple buying platforms. They have an entrepreneurial spirit and can work independently to deliver success for client campaigns and overall business objectives. The ideal candidate is a strategic leader who excels in team management, has programmatic expertise, and demonstrates a commitment to excellence.

Directors are expected to stay current on changes within the ad tech landscape, and drive innovation with their passion for problem-solving using data, tech, and creativity. The Director is accountable for the operational efficiency and effectiveness of their team, for managing day-to-day client relationships, and for developing status as a trusted advisor to their clients. They will take a proactive approach to campaign strategy and management, ensuring campaigns meet or exceed performance metrics and align with client goals.

Key Accountabilities

• Oversee programmatic and digital direct strategy and lead development of tactical recommendations
• Provide leadership to account team and manage day-to-day activities or direct reports, fostering a culture of teamwork and collaboration, ensuring team operations align with client goals and strategic vision
• Manage client relationships, priorities, and client communication
• Drive growth of junior team members through regular 1:1 meetings and mentorship
• Lead knowledge-share sessions to enhance campaign performance and share knowledge and experience
• Experience with DSP, SSP, digital direct publishers, ad servers, and ad verification partners
• Adopt and enforce established team operational standards and best practices
• Set and manage timelines to ensure prioritization of team deliverables
• Guide and encourage cross-discipline trainings to ensure all team members are comfortable planning and executing both direct and programmatic campaigns
• Drive innovation for assigned brands, managing monthly investment tracking and revenue across clients
• Contribute to and/or lead development of thought leadership, POVs, or other shareable collateral that improves the overall level of knowledge across digital and programmatic investment teams

Qualifications

• 7+ years of experience within the programmatic and digital industry
• Experience working on a pharmaceutical client preferred
• Strong experience across all digital media channels and ability to eloquently speak to each
• Strong understanding of business concepts and client objectives to identify expansion opportunities
• Consistent, exceptional project management
• Excellent verbal and written communications, presentation, and analytical skills
• Solutions orientated with strong critical thinking abilities and problem-solving skills
• Strong analytical thinking and mathematical skills
• Proficient in programmatic technology, platform, and partner solutions, including but not limited to, DSPs, ad servers, ad verification platforms, planning/financial platforms, DMPs, analytics & reporting dashboards, etc.

Benefits

• Medical, vision, and dental insurance
• Life insurance
• Short-term and long-term disability insurance
• 401k
• Flexible paid time off
• At least 15 paid holidays per year
• Paid sick and safe leave
• Paid parental leave

Job Details

Location: New York

Brand: Dentsu X

Time Type: Full time

Contract Type: Permanent

Annual base salary range: $114,425-$152,662. Placement within the salary range is based on a variety of factors, including relevant experience, knowledge, skills, and other factors permitted by law. Additionally, this position is eligible for discretionary incentive compensation.

Equal Employment Opportunity

Dentsu is committed to providing equal employment opportunities to all applicants and employees. We do this without regard to race, color, national origin, sex , sexual orientation, gender identity, age, pregnancy, childbirth or related medical conditions, ancestry, physical or mental disability, marital status, political affiliation, religious practices and observances, citizenship status, genetic information, veteran status, or any other basis protected under applicable federal, state, or local law.

Accommodation

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About dentsu

For over 120 years, innovation has been a core tenet of our offering – exploring new ways to reach, engage and nurture relationships with audiences. Together we drive a multiplier effect for clients at a global scale, through the development of Integrated Growth Solutions that are underpinned by our promise to clients: innovating to impact. Be a force for good. Sustainability is a vital …

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