Director, Content Strategy

The Director, Content Strategy (Director) is responsible for developing and executing the Maryland Food Bank’s content marketing strategy—ensuring that stories, messages, and editorial assets consistently advance brand awareness, audience engagement, and campaign goals across channels, while reflecting MFB’s mission and culture of philanthropy. Primary Responsibilities: Develop and lead an integrated content marketing strategy that drives brand awareness, engagement, and donor/supporter movement. Define editorial direction, messaging frameworks, and maintain brand voice consistency across all channels. Plan and manage an editorial calendar aligned with campaigns, fundraising cycles, and organizational priorities. Create and oversee high-impact content (stories, campaigns, newsletters, reports) across digital and print platforms. Gather insights from internal teams, donors, and stakeholders to inform content strategy and storytelling. Direct content development efforts, providing guidance, feedback, and quality control for internal and external contributors. Collaborate cross-functionally to surface stories, data, and impact that support marketing and fundraising goals. Establish and manage efficient content workflows from planning through publication and maintenance. Analyze content performance and apply insights. Basic Qualifications: 8–10+ years of experience in content strategy, editorial, or storytelling roles. Strong writing and storytelling skills with a portfolio across digital and print. Experience developing content for multi-channel marketing campaigns. Ability to manage multiple projects, timelines, and priorities. Experience collaborating cross-functionally (marketing, communications, fundraising). Strong interpersonal skills with a commitment to equity, inclusion, and ethical storytelling. Preferred Qualifications: Bachelor’s degree in communications, Marketing, Journalism, English, or related field. Experience in a nonprofit, mission-driven, or purpose-led organization. Experience supporting fundraising or donor engagement through content. Leadership experience managing staff or external partners (agencies, freelancers). Familiarity with CMS platforms, digital content workflows, and performance metrics. Experience working with or alongside creative/marketing agencies. Flexibility to work a hybrid schedule with occasional evenings, weekends, or travel. Supervisory Responsibility: This position will be responsible for supervising the Digital Marketing Manager and Web Manager. Work Environment: This is a hybrid role, requiring on-site presence at least three (3) days per week. Flexible schedule, including occasional evenings, weekends, and travel to events and other MFB locations. This position operates primarily in an office environment with occasional movement around the warehouse. Salary Range: $90,000 – $95,000 / Annually Great Benefits: Medical, Dental and Vision Insurance Wellness Program Paid Time Off and Holidays Employee Assistance Program Education Reimbursement Banking through State Employees Credit Union (SECU) Flexible Savings Accounts (FSA) Retirement Savings Plan with Employer Match and Safe Harbor Contribution Short-Term Disability (Maryland Food Bank paid) Life Insurance (basic Maryland Food Bank paid) Accident Death & Dismemberment (Maryland Food Bank paid) Additional Life Insurance & Long-Term Disability (employee Paid) Full-time eligible employees may start most benefits on the first of the month following 60 days of service. The Maryland Food Bank is an Equal Opportunity Employer and does not unlawfully discriminate on the basis of any status or condition protected by applicable federal or state law. #J-18808-Ljbffr Feeding America