Product Manager, Agentic Content Platforms

Job Overview:

The Product Manager, Agentic Content Platforms is part of a new technology focused team within Marketing sitting at the intersection of Marketing, Tech, and AI. They will lead the product strategy and roadmap, to deliver and scale next-generation AI generative content and automation. These products will be co-developed with partners, leveraging large language models and agentic frameworks to orchestrate multi-step workflows across copy, images, and motion/video, including ideation, generation, editing, versioning, and delivery across packaging, digital, shelf and media.

Operating as the voice of the marketer, this leader aligns cross-functional stakeholders around durable, scalable product outcomes while setting vision, guiding teams, and aligning Marketing, Content, IT, and agency partners around durable product outcomes.
Role Scope

• Develop, socialize, and own a multi-year product vision, strategy, and roadmap for agentic content platforms, aligned to marketing and business outcomes.
• Deliver enterprise efficiencies and performance improvements in content creation to support digital shelf and personalized storytelling at scale.
• Drive collaboration across Marketing, IT, Data, Legal, and external agency partners to align requirements, manage risk, and accelerate delivery in a matrixed environment.
• Partner cross-functionally to build an agentic framework across data governance, skills, agents, and playbooks to leverage intelligence and scale adoption.
• Build rapid prototypes and proofs of concept using available AI toolsets (APIs, low-code platforms, and agent frameworks) to validate feasibility, UX, and value before scaling.
• Establish the foundation for GenAI and agent-enabled content automation, partnering with Content Platforms, Data Science, Engineering, and partner teams to scale autonomous and semi-autonomous workflows.

Key Responsibilities

• Establish clear objectives, success metrics, and prioritization frameworks to balance near-term value delivery with long-term platform vision.
• Translate rapidly evolving AI capabilities into enterprise-ready product features through agile iteration, hypothesis-driven experimentation, and continuous evaluation/testing to balance speed with enterprise scale.
• Communicate product strategy, progress, and outcomes clearly to senior leaders and executive stakeholders.
• Manage platform dependencies, architectural considerations, and vendor partnerships to ensure seamless integration between adjacent platforms (e.g., DAM, PIM, CMS, activation).
• Partner with Product Managers and Marketing Operations and agency leaders to standardize ways of working with appropriate flexibility across brands and teams.

Total Rewards:

• Salary range $96,800 - $140,000
• Actual placement within the compensation range may vary depending on experience, skills, and other factors
• Benefits, subject to election and eligibility: Medical, Dental, Vision, Disability, Paid Time Off (including paid parental leave, vacation, and sick time), 401k with company match, Tuition Reimbursement, and Mileage Reimbursement
• Annual bonus based on performance and eligibility

Requirements:

• 6+ years of experience in product management, platform ownership, or marketing technology leadership with demonstrated enterprise impact.
• Bachelor's degree in Business, Marketing, Technology, Engineering, or a related field, or equivalent practical experience.
• Significant experience in product management, typically including ownership of complex, technical, or platform products; content platforms, workflow, and/or AI capabilities.
• Strong understanding of marketing operations, content production lifecycles, and regulated or compliance-driven review processes.
• Demonstrated success influencing colleagues and driving and lead in highly matrixed, cross-functional environments.
• Strong product, analytical, and communication skills.

PREFERRED QUALIFICATIONS

• Experience with applied AI, GenAI, or agentic workflows, including the ability to prototype or validate use cases using APIs, low-code tools, or lightweight applications.
• Familiarity with agent governance, evaluation frameworks, and responsible AI practices.
• Experience working with Adobe ecosystem tools and/or equivalent broad MarTech stacks.
• Exposure to AI-enabled content automation, personalization, or decisioning use cases.

Company Overview:

Keurig Dr Pepper (Nasdaq: KDP) is a leading beverage company with more than 150 owned, licensed and partner brands that meet a wide range of needs and occasions. Our North American refreshment beverage business holds leadership positions across carbonated soft drinks, water, juice and mixers with a portfolio of iconic brands such as Dr Pepper®, Canada Dry®, Mott's®, A&W®, Peñafiel®, GHOST®, 7UP®, Snapple®, Clamato® and Core Hydration®. Our global coffee business spans more than 100 markets and includes the leading Keurig® single-serve brewing system in the U.S. and Canada, along with powerhouse brands such as Peet's, L'OR and Jacobs, and other regional coffee leaders. Our more than 50,000 employees aim to enhance the experience of every beverage and coffee occasion while making a positive impact for people, communities and the planet.


We strive to be an employer of choice, providing a culture and opportunities that empower our team to grow and develop. We offer robust benefits to support your health and wellness as well as your personal and financial well-being. We also provide employee programs designed to enhance your professional growth and development, while ensuring you feel valued, inspired and appreciated at work.

Whatever your area of expertise, at KDP you can be a part of a team that's proud of its brands, partnerships, innovation and growth. Will you join us?

Keurig Dr Pepper is an equal opportunity employer and recruits qualified applicants and advances in employment its employees without regard to race, color, religion, gender, sexual orientation, gender identity, gender expression, age, disability or association with a person with a disability, medical condition, genetic information, ethnic or national origin, marital status, veteran status, or any other status protected by law

A.I. Disclosure:


KDP uses artificial intelligence to assist with initial resume screening and candidate matching. This technology helps us efficiently identify candidates whose qualifications align with our open roles. AI does not make hiring decisions; all decisions throughout the hiring process are made by talent acquisition team members. If you prefer not to have your application processed using artificial intelligence, you may opt out by emailing your resume and qualifications directly to View email address on click.appcast.io in lieu of clicking Apply. Please include the job title and location or Job ID # in the email subject line in order for your email application to be considered.