Product Marketing Director - Zelle (New York)

At Early Warning, we've powered and protected the U.S. financial system for over thirty years with cutting-edge solutions like Zelle, Paze, and so much more. As a trusted name in payments, we partner with thousands of institutions to increase access to financial services and protect transactions for hundreds of millions of consumers and small businesses.

Positions located in Scottsdale, San Francisco, Chicago, or New York follow a hybrid work model to allow for a more collaborative working environment.

Candidates responding to this posting must independently possess the eligibility to work in the United States, for any employer, at the date of hire. This position is ineligible for employment Visa sponsorship.

Overall Purpose

Responsible for expanding Zelle beyond person-to-person money movement into everyday payments, with an emphasis on small and mid‑sized businesses and broader merchant acceptance. This role will define and drive the go‑to‑market strategy that enables financial institutions and partners to bring Zelle to business use cases. This includes building the segmentation, value proposition, and activation strategy required to scale adoption. This role will collaborate across product, legal, sales, and marketing teams to position our current and future solutions, and create marketing content and sales enablement programs.

Essential Functions

• Own the go‑to‑market strategy for expanding Zelle into corporate biller and omni‑channel merchant use cases, including acquisition, activation, and ongoing engagement
• Define priority segments, verticals, and partner pathways to scale adoption through financial institutions and platform partners
• Build and operationalize repeatable go‑to‑market frameworks including positioning, packaging, launch readiness, and post‑launch optimization
• Develop clear and differentiated messaging that translates Zelle's value for business payments into simple, compelling narratives for SMBs, corporate billers, omni‑channel merchants and partners
• Partner with Product and Partnerships to ensure roadmap priorities align with market demand and unlock scalable adoption opportunities
• Lead end‑to‑end launch execution, including partner toolkits, sales enablement, and activation programs tied to measurable outcomes
• Establish and track KPIs across merchant acquisition, activation, transaction volume, and retention, driving accountability across cross‑functional teams
• Create a continuous cycle of testing, measurement, and optimization to improve go‑to‑market effectiveness over time
• Act as the central connector across Product, Marketing, Sales, and external partners to align on priorities, timelines, and success metrics
• Enable financial institutions with scalable marketing frameworks and tools to drive adoption
• Partner with Risk, Compliance, and Communications to ensure messaging is accurate, compliant, and reinforces trust in business use cases
• Inform resource allocation by identifying the highest impact growth levers and aligning investment to performance outcomes
• Supports the company's commitment to protect the integrity and confidentiality of systems and data

Minimum Qualifications

• Education and/or experience typically obtained through completion of a Bachelor's degree in marketing, communications or related field
• Typically, a minimum of 15 years of progressive experience in product marketing, growth, or go‑to‑market roles within fintech, payments or merchant focused platforms
• Experience launching new products or expanding into new market segments with clear, structured go‑to‑market approaches
• Proven track record of crafting compelling positioning, messaging, and content to support marketing, product, and sales teams
• Breadth of skills with ability to move between strategic planning and ideation, as well as hands‑on execution
• Track record of driving measurable outcomes such as customer acquisition, activation, and usage growth
• Ability to operate effectively in fast moving and ambiguous environments
• Proven leadership and ability to influence others
• Background and drug screen

Preferred Qualifications

• Familiarity with financial institution distribution models and operational constraints
• Experience working with platform partners such as POS systems, SaaS providers, or marketplaces
• Understanding of regulatory and compliance considerations in payments
• Experience building partner‑facing enablement programs and toolkits

Physical Requirements

Working conditions consist of a normal office environment. Work is primarily sedentary and requires extensive use of a computer and involves sitting for periods of approximately four hours. Work may require occasional standing, walking, kneeling, and reaching. Must be able to lift 10 pounds occasionally and/or negligible amount of force frequently. Requires visual acuity and dexterity to view, prepare, and manipulate documents and office equipment including personal computers. Requires the ability to communicate with internal and/or external customers.

Employee must be able to perform essential functions and physical requirements of position with or without reasonable accommodation.

The above job description is not intended to be an all‑inclusive list of duties and standards of the position. Incumbents will follow instructions and perform other related duties as assigned by their supervisor.

The base pay scale for this position in New York, NY / San Francisco, CA in USD per year is: $186,000 - $232,000. Additionally, candidates are eligible for a discretionary incentive plan and benefits. This pay scale is subject to change and is not necessarily reflective of actual compensation that may be earned, nor a promise of any specific pay for any specific candidate, which is always dependent on legitimate factors considered at the time of job offer. Early Warning Services takes into consideration a variety of factors when determining a competitive salary offer, including, but not limited to, the job scope, market rates and geographic location of a position, candidate's education, experience, training, and specialized skills or certification(s) in relation to the job requirements and compared with internal equity (peers). The business actively supports and reviews wage equity to ensure that pay decisions are not based on gender, race, national origin, or any other protected classes.

Some of the Ways We Prioritize Your Health and Happiness

• Healthcare Coverage-Competitive medical (PPO/HDHP), dental, and vision plans as well as company contributions to your Health Savings Account (HSA) or pre‑tax savings through flexible spending accounts (FSA) for commuting, health & dependent care expenses.
• 401(k) Retirement Plan-Featuring a 100% Company Safe Harbor Match on your first 6% deferral immediately upon eligibility.
• Paid Time Off -Flexible Time Off for Exempt (salaried) employees, as well as generous PTO for Non‑Exempt (hourly) employees, plus 11 paid company holidays and a paid volunteer day.
• 12 weeks of Paid Parental Leave
• Maven Family Planning - provides support through your Parenting journey including egg freezing, fertility, adoption, surrogacy, pregnancy, postpartum, early pediatrics, and returning to work.