Vans: Digital/eCommerce Merchandiser

Digital Merchandiser

Vans is the original brand rooted in the authentic lifestyle of skateboarding. We are driven by our mission to inspire and empower everyone to live "Off The Wall" embracing the youthful spirit of freedom, non-conformity, and relentless progression. Yesterday's "Off The Wall" moment is today's new normal, and at Vans, we believe in constantly outdoing ourselves. Together with our communities across the globe, our vision is to push culture forward because we believe that the pursuit of progression never ends. We are constantly inspired by the future generation of positive catalysts within our community.

As a Digital Merchandiser, you will support and execute merchandising strategies across the North America websites (US and Canada) and mobile app. You will obsess over improving customer conversion, AOV, revenue, and time on site by presenting Vans' products in the right way, at the right time, and in the right combination. You will collaborate closely across the digital team (merchants, content authors, retention and operations SME's) as well as with other departments - Product, Marketing, Merchandising, and Planning - to bring products to life and manage their life cycle on site. This role reports into the Director, Digital Merchandising & Content. It is a hybrid role, working 3x/week on site at our Costa Mesa, CA HQ.

Let's break down that day-in-the-life a bit more.

• Execute daily site merchandising across categories, including product setup, pricing, imagery, badging, navigation, and onsite experiences.
• Maintain and optimize product data integrity across PIM, CMS, and site toolsidentifying and resolving errors, inconsistencies, and merchandising bugs.
• Own assigned categories, using performance metrics (e.g., conversion, sell-through, AOV, inventory health) to drive optimization and priorities.
• Manage seasonal product lifecycle, including data preparation, attribute setup, product uploads, and pre-launch QA.
• Partner cross-functionally with Merchandising, Buying, Marketing, and Product teams to align on product strategy, campaigns, and site execution.
• Support promotional and campaign execution, including product selection, pricing setup, and QA of featured experiences and links.
• Maintain and evolve site navigation, search, and product discovery tools (filters, facets, cross-sell) to improve customer experience.
• Contribute to merchandising processes and tools, including maintaining the merchandising calendar, playbook, and continuous improvement efforts.

What do you need to succeed?

We all have unique skills that we bring to work and celebrate every day. For this role, there are foundation skills you'll need to succeed and excel. Additionally, while formal education in a related field is great to have, we are most interested in your 4+ years of experience and professional achievements.

The foundation skills you will need in this position are:

• Digital merchandising execution excellence, ensuring accurate and consistent onsite execution across product presentation, pricing, promotions, navigation, and discovery tools.
• Strong attention to detail and operational rigor, maintaining product data accuracy, site hygiene, and thorough QA processes to prevent and resolve errors.
• Analytical, KPI-driven decision making, leveraging performance metrics to inform priorities and optimize category and site performance.
• Deep product and category fluency, with the ability to assess assortment health, identify opportunities, and translate insights into merchandising actions.
• Cross-functional collaboration and influence, effectively partnering with Merchandising, Marketing, Product, and Retention teams to align execution with business priorities.
• Project and seasonal launch management, ensuring timely delivery of product setups, campaigns, and site updates while adapting to changing timelines and dependencies.
• Proficiency across eCommerce tools and platforms, including CMS, PIM, DAM, SFCC, Google Analytics, Quantum Metric, and site merchandising systems.
• Strong communication skills, providing clear updates, documentation, and alignment across stakeholders.
• Customer-first, UX-oriented mindset, optimizing product discovery and site experience to improve engagement and conversion.
• Experience with Tik Tok Shop (preferred)

Now WE have a question for YOU.

Are you in?

Hiring Range: $69,120.00 USD - $86,400.00 USD annually

Incentive Potential: This position is eligible for additional compensation awards that may include an annual incentive plan, sales incentive, or commission potential. Specific details of the additional compensation eligibility for this position will be provided during the recruiting and interview process.

Benefits at VF Corporation: You can review a general overview of each benefit program offered, including this year's medical plan rates on and by clicking Looking to Join VF? Detailed information on your benefits will be provided during the hiring process.

At VF, we value a diverse, inclusive workforce and we provide equal employment opportunity for all applicants and employees. All qualified applicants for employment will be considered without regard to an individual's race, color, sex, gender identity, gender expression, religion, age, national origin or ancestry, citizenship, physical or mental disability, medical condition, family care status, marital status, domestic partner status, sexual orientation, genetic information, military or veteran status, or any other basis protected by federal, state or local laws. If you require accommodations during the application process, please contact us at View email address on click.appcast.io . VF will provide reasonable accommodations for qualified individuals to the extent required by applicable law.

Pursuant to all applicable local Fair Chance Ordinance requirements, including but not limited to the San Francisco Fair Chance Ordinance, VF will consider for employment qualified applicants with arrest and conviction records.