Founding Growth Marketer

Marketing Role For Trucking DivisionYou will be the first marketing hire for the trucking business. This is a true founding seat: you'll define the growth strategy, build the machine, and run it yourself, working directly with the division CEO and sales leadership. Your work will show up in pipeline and premium within weeks, not quarters.This role is for a builder. There is no playbook to inherit, no agency to manage, and no committee to wait on. You'll test fast, kill what doesn't work, and scale what does. As the division grows, so does the opportunity to build and lead the marketing function.What You'll DoBuild the direct-to-fleet demand engine: paid acquisition, SEO and content, lifecycle, and data-driven list building to feed our BDR teamStand up channel marketing that recruits and activates retail agents and MGA partnersRun co-marketing with embedded partners across fuel card, factoring, and telematics platformsOwn the events calendar: major trucking industry shows, agent events, and our own field marketingSharpen brand, messaging, and web presence for two very different audiences (fleet owners and insurance producers) and keep both convertingInstrument the funnel end to end: attribution, CAC by channel, and pipeline reporting alongside sales leadershipSet the foundation (tooling, data, process) for the marketing team you'll eventually help buildWho You Are2 to 3 years in growth, demand gen, or full-stack marketing, ideally B2BYou've done zero-to-one before: first or early marketer at a startup, or you built a channel from nothingHands-on across the stack: you can launch a campaign, write the copy, ship a landing page, set up a nurture flow, and read the dashboard without waiting on anyoneComfortable marketing to non-tech buyers. You can talk to a fleet owner or an independent insurance agent and be credibleCommercially minded: you think in pipeline and written premium, not impressionsThrive in ambiguity and move fast without being told toNice to HaveExperience in insurance, fintech, logistics, or another regulated or old-school industryFamiliarity with channel or partner marketing (selling through agents, brokers, or resellers)Experience with public data sources for targeting (e.g., FMCSA/DOT data)Compensation and BenefitsMedical, dental, and vision coverage401(k)In-office role in San Francisco or Boston alongside a fast-growing sales teamWhy This RoleFounding marketing roles at companies that are already selling are rare. The division launched months ago, the sales team is multiplying, and the product is live. You get the upside of a ground-floor seat without the risk of a product that doesn't exist yet. If you want your fingerprints on everything and a straight line from your work to revenue, this is it.