Marketing Specialist I

Description: Marketing Specialist I

Location: 100% Remote

Duration: 10+ Months (Extendable)

Part-Time role

Contract Details
10 hours/week (flexible based on availability and scope)
Remote, U.S. (Denver preferred but not required)
Contract length: 8-10 months with possibility of extension



Description
Note: This role will be 100% remote. We do not need the contractor to come into the office; however, we do want the candidates to be located in Colorado or Minnesota. Also, please note that this is a part-time role.



Marketing Specialist I

Overview:
We're looking for a versatile and detail-oriented Digital Marketing Contractor to join our team on a contract basis. This role will primarily focus on Salesforce Marketing Cloud operations, building and optimizing emails and journeys-but will also include performance reporting and analytics. The ideal candidate is both technically proficient and creatively curious, comfortable moving between email execution, Salesforce Marketing Cloud configuration and analytics interpretation.
You'll play a key role in ensuring our marketing initiatives are executed flawlessly across channels, with opportunities to shape how we track and improve campaign performance and data hygiene.



Key Responsibilities

Salesforce Marketing Cloud (Primary Focus)
• udit current Marketing Cloud setup and suggest/align the platform to best practices
• Build and optimize single email sends and triggered journeys in Journey Builder, including entry criteria, path logic, and testing
• Set up and QA Email Studio sends, dynamic content, and AMPscript where needed
• Maintain and organize data extensions, synchronized data, and audience segmentation
• Support ongoing list hygiene, opt-out management, and CRM data syncs (Sales Cloud → Marketing Cloud)
• Collaborate with internal marketing and sales stakeholders to prioritize and execute on roadmap items
• Recommend journey improvements, segmentation strategies, and performance tracking methods



Reporting & Analytics (Secondary Focus)
• Build and maintain regular performance reports across email and campaign channels
• Translate campaign data into clear, actionable insights for marketing and sales stakeholders
• Track KPIs and flag trends or issues proactively



Required Experience
• 3+ years working with Salesforce Marketing Cloud, including Journey Builder, Email Studio, and Contact Builder
• Comfortable working with data extensions and complex segmentation logic (SQL experience is a bonus)
• Familiarity with Salesforce Sales Cloud and contact/lead/campaign/campaign member objects
• n understanding of cross-cloud integration (Marketing Cloud • Sales Cloud)
• Strong understanding of email marketing best practices (deliverability, segmentation, personalization, testing, and compliance)
• Excellent attention to detail and organization skills
• Strong analytical mindset with the ability to translate data into actionable insights
• Self-starter who can work independently and isn't afraid to ask thoughtful questions
• Willingness and aptitude to learn new platforms



Preferred / Nice-to-Have
• Experience with SQL and/or HTML
• Familiarity with Google Analytics (GA4) and performance reporting
• Familiarity with SalesWings, PowerBI, or Marketing Cloud Connector



This role is a good fit if you:
• re comfortable owning the Marketing Cloud environment day-to-day
• Enjoy collaborating with a small team, but don't need frequent oversight to stay productive