Digital Commerce Channel Manager

This role follows a hybrid work model offering flexibility to work remotely while coming together in the office in Red Wing MN on Tuesdays and Wednesdays for collaboration. There may also be occasional in-person Moments that Matter and key business needs throughout the year that require additional days in the office. Candidates should live within commuting distance of Red Wing MN at the time of hire. At Red Wing regardless of working in roles that are fully remote onsite or hybrid what matters most is working together staying connected and putting care into everything we do.

GENERAL PURPOSE OF JOB:

The Digital Commerce Channel Manager is responsible for driving the growth profitability and performance of Red Wings digital commerce channels including direct-to-consumer eCommerce B2B2C and B2B online ordering platforms. This role leverages customer sales inventory and digital analytics data to optimize product assortment improve the customer experience and achieve revenue and margin objectives.

This position serves as a key cross-functional partner collaborating with Marketing Demand Planning Product Finance Technology Analytics Sales and Customer Experience teams to align digital commerce strategies with enterprise objectives. The Digital Commerce Channel Manager continuously identifies opportunities to improve channel performance customer engagement and operational effectiveness while delivering a premium digital experience that supports Red Wings growth ambitions.

What Youll Do:

• Develop and execute digital commerce strategies that drive revenue growth profitability customer acquisition conversion and retention across eCommerce and online ordering platforms.
• Partner with business leaders to establish annual sales margin and performance objectives monitor results and recommend actions to achieve business goals.
• Collaborate with Brand and Marketing teams to develop and execute go-to-market strategies promotional plans and customer communications that support commercial objectives and optimize return on investment.
• Partner with Demand Planning Merchandising and Product teams to optimize assortment strategies inventory availability and forecasting accuracy through digital commerce insights and performance data.
• Support and collaborate on website merchandising and content deployment processes contributing to the timely accurate and effective execution of product launches promotions campaigns and content updates.
• Monitor analyze and report on key channel performance metrics identifying trends opportunities and risks while translating insights into actionable business recommendations.
• Lead monthly business reviews and regularly communicate channel performance key performance indicators strategic initiatives and recommendations to stakeholders.
• Partner with Digital Commerce Technology and Analytics teams to identify and implement platform enhancements process improvements and emerging capabilities that improve business performance and customer experience.
• Build strong cross-functional partnerships across Retail Sales Product Marketing Customer Experience Operations and Technology teams to ensure alignment and deliver a seamless omnichannel customer experience.

Qualifications :

MINIMUM EDUCATION AND EXPERIENCE

• Minimum of 5 years of experience managing digital commerce eCommerce online merchandising or related digital business functions.
• Minimum of 2 years of experience owning or influencing revenue profitability KPIs forecasting or business performance metrics.
• Experience working with website merchandising content management systems digital marketing initiatives and web analytics platforms.
• Demonstrated success operating in a cross-functional environment with multiple stakeholders and competing priorities.
• Bachelors degree in Business Marketing eCommerce Merchandising Analytics or a related field a plus.

REQUIRED KNOWLEDGE SKILLS AND ABILITIES:

• Strong understanding of eCommerce business operations online merchandising customer journeys and digital commerce best practices.
• Ability to analyze complex data from multiple sources and translate findings into actionable business recommendations.
• Experience managing and interpreting key performance indicators such as revenue conversion rate average order value traffic and margin.
• Knowledge of web analytics tools such as Google Analytics Contentsquare or similar platforms.
• Experience with Salesforce Commerce Cloud or similar digital commerce platforms preferred.
• Strong project management skills with the ability to lead initiatives from planning through execution and delivery.
• Demonstrated ability to influence and collaborate across functions without direct authority.
• Excellent verbal written and presentation communication skills with the ability to tailor messaging to various audiences.
• Ability to prioritize work effectively manage competing demands and adapt in a fast-paced environment.
• Continuous improvement mindset with an ability to identify opportunities for innovation process optimization and customer experience enhancements.

Additional Information :

WORK ENVIRONMENT:

• Hyflex work environment.
• Occasional travel for sales meetings conferences training events or business planning sessions typically up to two times per year.

Red Wing Shoes is an Equal Opportunity Employer .

Equal Opportunity Employer/Protected Veterans/Individuals with Disabilities.
Individuals with disabilities needing assistance in completing an application may contact or call .

Please view Equal Employment Opportunity Posters provided by OFCCP at  offers of employment are contingent on satisfactory results of a background check.

Red Wing Shoe Company Inc. is a drug-free workplace.

Red Wing Shoe Company will not be using recruitment agencies or firms to fill this position and we will not accept unsolicited resumes or candidate information. No agency calls please.

The contractor will not discharge or in any other manner discriminate against employees or applicants because they have inquired about discussed or disclosed their own pay or the pay of another employee or applicant. However employees who have access to the compensation information of other employees or applicants as a part of their essential job functions cannot disclose the pay of other employees or applicants to individuals who do not otherwise have access to compensation information unless the disclosure is (a) in response to a formal complaint or charge (b) in furtherance of an investigation proceeding hearing or action including an investigation conducted by the employer or (c) consistent with the contractors legal duty to furnish information. 41 CFR 60-1.35(c)

Remote Work :

No

Employment Type :

Full-time