Associate Manager, Paid Social

Job Description The New York Times is looking for an experienced Paid Social Associate manager to join our new in-house Paid Acquisition team and drive growth across Meta, TikTok, LinkedIn, Pinterest, and Snap. This hybrid role is based in our New York Office, requires reporting to the Manager, Paid Social and being in the office three days a week. About the Role As the channel specialist, you will be the hands‑on expert behind campaign builds, testing, and performance optimization, while also pushing our program forward through new features and best practices. Responsibilities Own end-to-end paid social campaign execution and optimization Design and manage audience segmentation, creative rotation, and budget pacing Develop testing roadmaps to improve performance outcomes (test audiences, creative, bidding, placements, etc.) Collaborate with in‑house media strategy team to develop and build high‑performing ad formats based on performance insights Collaborate with analytics team members to execute testing plans across platforms (A/B Testing, Conversion Lift) Manage vendor and platform relationships to stay ahead of industry changes and testing opportunities Consult internal teams on channel best practices and provide creative insights to inform the creative development process Analyze performance trends on an ongoing basis and benchmark across key metrics (CVR, CPA) to make impactful optimizations to improve performance on an ongoing basis Experiment with automation tools and workflow processes Demonstrate support and commitment to the value of journalistic independence and the mission to seek the truth and help people understand the world Basic Qualifications 3+ years of experience managing paid social campaigns at scale (agency or in‑house) 2+ years in performance marketing Deep expertise in Meta Ads Manager and at least two additional social platforms Track record of results‑driven campaign execution and management Familiarity with iOS 14+, CAPI, and evolving privacy frameworks Analytical skills with proven experience hitting ROAS, CPA, or CPI goals Preferred Qualifications Understanding of audience targeting, creative optimization, and platform features Salary and Benefits Annual base pay range: $85,000 — $100,000 USD. Benefits may include medical, dental, and vision benefits, Flexible Spending Accounts, a company‑matching 401(k) plan, paid vacation, paid sick days, paid parental leave, tuition reimbursement, and professional development programs. For roles outside the U.S., information on benefits will be provided during the interview process. Equal Opportunity Employer We are an Equal Opportunity Employer and do not discriminate on the basis of an individual's sex, age, race, color, creed, national origin, alienage, religion, marital status, pregnancy, sexual orientation or affectionate preference, gender identity and expression, disability, genetic trait or predisposition, carrier status, citizenship, veteran or military status and other personal characteristics protected by law. All applications will receive consideration for employment without regard to legally protected characteristics. The U.S. Equal Employment Opportunity Commission (EEOC)’s Know Your Rights Poster is available here. The New York Times Company will provide reasonable accommodations as required by applicable federal, state, and/or local laws. Individuals seeking an accommodation for the application or interview process should email View email address on click.appcast.io. Emails sent for unrelated issues, such as following up on an application, will not receive a response. The Company encourages those with criminal histories to apply, and will consider their applications in a manner consistent with applicable "Fair Chance" laws, including but not limited to the NYC Fair Chance Act, the Los Angeles Fair Chance Initiative for Hiring Ordinance, the San Francisco Fair Chance Ordinance, the Los Angeles County Fair Chance Ordinance for Employers, and the California Fair Chance Act. For information about the New York Times’ privacy practices for job applicants, please refer to our privacy practices in the application materials. #J-18808-Ljbffr Thenewyorktimes