Lead Data Scientist Advertising Measurement & Growth

Why Here? Zillow’s Marketing Analytics & Data Science (MADS) team supports the advertising business by connecting advertising technology, marketing science, and marketplace insights. This team powers Zillow’s Elevate on-site advertising platform through measurement, experimentation, and analytics. They partner closely with Product, Ad Tech, Sales, and Data Engineering to drive advertiser value, product improvements, and revenue growth. What Will You Do? As a Principal Data Scientist at Zillow, you will define and evolve the measurement strategy for the Elevate on-site advertising platform. You will lead incrementality, lift testing, and experimentation frameworks supporting advertiser reporting. Additionally, you will build KPI frameworks connecting ad performance to outcomes, decisions, and revenue growth. #J-18808-Ljbffr