Senior Marketing Specialist NEX

Job Description

Detailed Description:

• Develop and implement marketing plans and campaigns to support business objectives

• Promote brand awareness through strategic marketing initiatives

• Create marketing materials for websites, presentations, and other marketing platforms

• Support marketing efforts including optimization, advertising, social media, direct marketing, and event planning

• Analyze marketing data including campaign results, conversion rates, and website traffic to identify trends and opportunities for improvement

• Assist with tracking and reporting marketing performance metrics

• Collaborate with internal teams to support communication and branding initiatives

• Maintain marketing content and materials across multiple platforms

• Support ongoing process improvements and marketing strategies

• Perform other duties as assigned

Job Requirements:

• Proficient in Microsoft Office Suite including Word, Excel, Outlook, and PowerPoint

• Experience using Adobe Creative Suite, CRM systems, and CMS platforms

• Strong written and verbal communication skills

• Strong organizational, multitasking, and time-management skills

• Ability to prioritize tasks and meet deadlines in a fast-paced environment

• Ability to analyze marketing performance data and identify trends

• Ability to work independently and collaboratively within a team environment

• Ability to communicate effectively with internal and external stakeholders

• Ability to understand and communicate in English for safety and operational purposes

• Ability to analyze marketing performance data and identify trends

• Ability to work independently and collaboratively within a team environment

• Ability to communicate effectively with internal and external stakeholders

• Ability to understand and communicate in English for safety and operational purposes

• 5-10 years of experience in marketing, preferably in a technical, industrial, or B2B environment

• Proven ability to support sales organizations and drive revenue through marketing initiatives

• Strong proficiency with AI tools for content creation and workflow optimization

• Hands-on experience with Salesforce or similar CRM systems

• Advanced skills in Microsoft PowerPoint

• Experience managing corporate social media accounts (especially LinkedIn)

• Experience planning and executing corporate or customer-facing events

• Strong technical aptitude with the ability to articulate complex service offerings

• Excellent communication and organizational skills

• Self-starter with the ability to operate in a fast-paced, team-oriented environment

What Success Looks Like

• Sales teams actively using marketing materials in customer engagements

• Clear, differentiated messaging that supports growth and pricing strategy

• Increased brand visibility and engagement across digital platforms

• Well-executed events that drive meaningful customer interaction and pipeline growth

• Efficient, AI-enabled workflows that increase output and quality

Minimum Qualifications:

• High school diploma or GED equivalent

Preferred Qualifications:

• Bachelor's Degree in Marketing, Communications, Business, or related field

• Experience with digital marketing and campaign analytics

• Experience supporting brand development initiatives

Additional Details:

This position primarily operates in a professional office environment with limited exposure to adverse environmental conditions. The role requires extended periods of sitting and computer use, including repetitive hand and finger movements associated with typing and data entry.

The employee may occasionally stand, walk, reach, bend, crouch, or lift up to 10 pounds. Minimal travel may be required based on business needs.

The Marketing Specialist Sr. must maintain professionalism, effectively manage deadlines, and work collaboratively with team members and business partners in a fast-paced environment.

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About Us

The Evolving Oil Field Demands Evolving Service Providers

NexTier is a leading provider of integrated completions that employs sustainable practices and equipment to support our customers' ESG goals while accelerating production in the most demanding US land basins.

Patterson-UTI is committed to a workplace free from discrimination and harassment, offering equal employment opportunities to all individuals regardless of personal characteristics protected by law. Employees are encouraged to report any concerns through multiple channels.